Last Updated : September 28, 2017

Current Stan James Bet £10 Get £10 Sign Up Offer

Customers new to Stan James can take advantage of a Welcome Offer that provides a £10 matched free bet. Other bookmakers offer more lucrative free bets for new accounts but the Stan James offer is achievable and the rules are easy to follow and implement.

Claiming Your Stan James Free Bet

There are many Stan James banners on this website so the starting point is to click one of them and you will be taken to the Stan James website.

At this stage you must click the JOIN NOW button. You will be taken to the Stan James registration page where you enter personal and account information including a unique Username and Password.

Once all the relevant information has been entered you click on “Create My Account”. You are now eligible to claim your free bet through the Welcome Offer for which you will have complete the following steps: 

  • Once you are signed up all you need to do is make an opening bet of £10 at odds of 4/5 or greater.
  • Stan James will then reward you with a matched free bet of £10.
  • Stan James has some brilliant promotions which run alongside the free bet meaning you get more value as a customer of the website.
  • When joining you don't need to enter a promo code.
  • The free bet will be given 24 hours after your first bet has settled.
  • You have 7 days to use the free bet.

For full terms and conditions please see the Stan James website.

Using Your £10 On The Sportsbook

Stan James football couponStan James bet slipSo you’ve signed up for your account and have been awarded your free bet. No need to be confused over how to use this, it’s very simple. You can use it how you like.

Sports is the first option on the horizontal menu on the Home Page. Navigation to the sportsbook is fast and easy to follow. In selecting this option you are taken to the main sports betting page. Sports are listed in 2 ways: an alphabetical list of about 30 sports and Quick Links to cricket, football, golf, horse racing, rugby union and tennis. Stan James offers an extensive range of football leagues and competitions and is one of the best online bookmakers for football betting.

If you want to bet on an English Premier League match, before play begins or in-running, Stan James is an excellent destination. The operator offers up to 100 markets related to the 1X2 match result. You can win up £200,000 on football in any one day with Stan James. Tennis betting has seen significant growth in the last ten years and Stan James offers a good betting service for the sport. Golf bettors are accommodated with pre-tournament and in-play markets for events on the main tours.

Best Odds Guaranteed

Stan James is one of several online bookmakers that offer Best Odds Guaranteed on horse racing in Britain and Ireland. The bookmaker targets the UK market so racing in the UK and Ireland is covered comprehensively. Stan James was one of the first online sportsbooks to issue early prices for all races at meetings in the UK and Ireland. This gives customers the opportunity to take an early price or board price. The horse in question might be backed which means the Starting Price is shorter than the early price. Stan James settles bets at the biggest price and make this guarantee to their customers. The guarantee is a good incentive to take an early price but this works to Stan James advantage as traders can get a handle on the horse being backed. Best Odds Guaranteed for all customers has become common and some bookmakers take the concept a stage further by boosting the best price. Stan James only go as far as promising to settle bets of the bigger price and their concession is subject to the following specific terms and conditions:

  • Customers must opt-in to take advantage of Best Odds Guaranteed.
  • The offer is valid every day on racing in the UK and Ireland.
  • Any bets placed before 10am on the day of the race will be settled at the board price or starting price, depending on your instructions.
  • Bets placed after 10am will be subject to the Best Odds Guaranteed promise.
  • The guarantee applies to single and multiple bets.
  • The minimum bet placed through telephone betting is £20.
  • Any one customer can be paid out up to £25,000 on a day as a result of this concession.
  • The offer is not valid for in-play bets, ante post markets, non-runner no bet concessions and Tote bets.

Best Odds Guaranteed has now become expected and Stan James offers it to keep up with the competition rather than gain any competitive advantage. Overall, the ongoing promotions for new and existing customers are no better than average but Stan James compensates by offering an extensive sports betting service and a trusted name.


NagMe is a horse racing alert service created and delivered by the UK Press Association and Stan James. This is an attractive feature if you bet on horse racing with Stan James. The feature is in line with Stan James’ commitment to the UK market. NagMe was designed to provide something different and extra for customers who bet on racing in Britain. The NagMe promotion has the following features:

  • You receive alerts when named horses, jockeys and trainers appear in a race.
  • The feature is most useful if you follow a list of horses and would like to back them when ever they are scheduled to run.
  • NagMe also provides full detailed race cards for all UK meetings which show the current and historical odds for each horse. There are also daily naps but the value of these tips is questionable because if they performed well Stan James would lose money.
  • There is a great deal of form and information associated with horses but you can make notes and record them as part of the NagMe service.

If you like to bet on horse racing this feature offers something different and is another way of balancing the absence of lucrative free bets and bonuses with Stan James. Traditional betting office customers will be attracted by offers related to horse racing and in this context NagMe is an excellent feature.


Stan James were one of the pioneers of in-play betting and saw the attractions of updating odds as the action took place. Dedicated sports channels showing many hours of live action also fostered a more live betting orientated customer base. In-play betting continues to grow and Stan James offer live betting events for many sports including football, tennis, cricket and golf. The site displays a calendar of upcoming live events for the current day and the next two days. Stan James streams live horse racing from the UK and Ireland with odds updated in running. Stan James are not responsible for any breaks in the coverage but generally live streaming works well and is a major benefit of betting on racing at the site. In-play betting is suited to the use of a mobile version of the main site and Stan James has a fully functional mobile app. The app replicates the desktop site and functions well and is easy to navigate.

Ongoing Offers For Stan James Customers

Stan James Happy HourStan James runs many good offers alongside the new account promotion.

The Stan James Happy Hour offer runs every Saturday between 11 in the morning and 12 noon. During this time, Stan James will offer the best price in the country on a selected high profile horse running in the UK and Ireland on that day.

The Happy Hour offer is a price guarantee from the bookie which means that during those times you will not find a better price anywhere on the most talked about horse for that day’s racing. Placing a bet in horse racing stays exactly the same, you just get much better value for using the bookie.

The Happy Hour offer runs nicely alongside the best price on Board odds the site runs with all horse racing. Board odds are the odds listed on the website and if the starting price is greater in any horse race then Stan James will pay out on the better odds. More cash in your pocket and another reason not to go anywhere else.  

Company History

Stan James is a traditional bookmaker that was founded in 1973 with retail outlets but the main focus of the business is now the online sportsbook. Stan James is regulated by the UK Gambling Commission and the Gibraltar Gambling Commissioner. The company is now a remote operator offering online, mobile and telephone sports betting and other online gaming products. The company has grown from running just one betting office in the UK into a leading online bookmaking brand.

The UK founded operator offers customers sports betting, a casino, live casino, table games, bingo and poker. Stan James has sponsored many sporting events shown live on television. Their slogan is “The Sports Bookmaker” which reflects the move away from the traditional betting sport of horse racing to many other sports. Customers with Stan James can bet on about 30 sports as well as politics, entertainment and TV specials. The target market is the UK with all the main popular betting sports covered.

In 2016 for the first time more sports bets were placed using mobile devices than home or office based computers. There is a new demographic of sports bettors who are more comfortable using mobile phones for shopping and other types of transaction. These predominantly male customers are more likely to place bets on the move using a mobile device than a desktop computer. Live TV coverage of mainly football but also several other sports has led to more in-play betting with Stan James.

Stan James latched on to the attraction of live betting on sports events and have sponsored many tournaments, competitions and fixtures. Betting became an important part of coverage of sports events on dedicated sports channels and Stan James promoted their sportsbook through live events. The bookmaker sponsor sporting events such as the Cheltenham Hurdle at the Cheltenham Festival and this sponsorship has helped with brand awareness. Stan James have no affiliation with any football clubs.

Stan James provide sports betting opportunities on everything from football and cricket to X Factor and Strictly Come Dancing. Stan James is one of the leading UK In-Play bookmakers and also offers betting on virtual racing and games. Rating:
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