Bet365 Promotions

Bookmakers like bet365 use ongoing promotions to maintain the loyalty of existing ones. The main promotion at the moment has to be the newly launched New Customer offer with bet365 (18+ T&Cs apply) and brings a newly created term with it that can only be associated with their brand. The online bookmaking industry is becoming more dominated by a small number of major players that have the spending power to offer odds concessions and bonuses. These offers are generally loss leaders which means that bet365 are in a strong position as they have the market share and turnover to write them off as part of their marketing spend.

At the time of writing the horse racing broadcasts do not have an overall sponsor and this would be a perfect opportunity for bet365 to build on the brand awareness created by Ray Winstone and their familiar adverts. As is stands ITV show very little live football but ITV4, their sister channel, produces plenty of live sport such as the French Open and Tour de France. bet365 are in a strong position to be associated with horse racing and other live sports on terrestrial television.

Advertising on television and in the Racing Post focuses on bet365’s ongoing promotions which are described here. Please visit specific pages for more information about these promotions:

Euro Soccer Bonus

bet365's fantastic Euro Soccer accumulator offer includes the top domestic leagues in Europe along with the group and knockout stages of the Champions League. You can earn a bonus of up to 100% if you place accumulators on the Premier League, Serie A, Primera Liga, Bundesliga 1 or Champions League. Place a pre-match accumulator with bet365 of 3 or more selections on the Full Time Result or Result/Both Teams To Score markets combining teams in any of these competitions and, if successful, the relevant bonus will be added to your returns.

The bonus will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, the bonus will be calculated based on the remaining active stake and the maximum bonus that you can receive is £100,000 or currency equivalent. If a qualifying bet is edited using the Edit Bet feature, the bonus will be calculated based on the new stake. Where a bet has been edited to include or amend a selection for an event that is In-Play, the bonus will no longer apply.

Bets placed with Bet Credits, Double Chance bets or combination bets with bonuses such as Lucky 15’s or Lucky 31’s do not apply for this offer.

T&Cs apply.

18+ Terms and conditions apply. Please refer to the bet365 website for full details. Please gamble responsibly.

Football, or if you like - soccer, is the most popular sport in the world for spectating, viewing and betting. Apparently there are more members of FIFA than the United Nations. The beauty of football is its simplicity. The team that scores most goals wins a match. When you back a team to win a match all you want is for them to find the net more times than their opponents. 

Football is played all around the world but it is in Europe that it matters most. The best players and coaches are attracted to the main leagues in England, Spain, Germany and Italy and the biggest club competition in the world is the Champions League which brings together the best teams in Europe. 

If you surveyed 100 people and asked them to name a football team there would be many mentions for Manchester United, Real Madrid, Bayern Munich and AC Milan. Recent champions of Europe have included Barcelona, Chelsea and Liverpool. These are all iconic clubs with global support. 

These teams also generate the most betting turnover and one of the most popular bets is the multiple which combines three teams or more. Multiples benefit from the power of the multiplied odds…with the above offer, your winnings are boosted further. There is a scale of bonuses depending on the number of selections in your bet. Backing the major European teams in a multiple bet is a great opportunity with bet365.  

The combined odds for three winning teams all at Evens is 7/1. In effect its two to the power of three minus one for your stake. That’s the power of multiplied odds and don’t forget with this Bonus that return on investment is enhanced. The bonus ranges from 5% to 100% depending on the number of teams in the bet. 

Even a correct five-fold earns a 10% bonus and a successful nine-fold gives you a 50% bonus which rises to 100% for winning 14-folds and upwards on an ever-more generous scale. The more teams in the bet the better the bonus. So if you get a huge multiple involving 14 teams right bet365 could double your money through this Bonus. It doesn’t get any better than that! 

Massive bonuses from bets involving some of the most famous club sides in the sport playing in the most popular leagues combined with the biggest online bookmaker in the world.

Many online bookmakers offer bonuses that at first glance are attractive but there are too many complex terms and conditions. This one is transparent and achievable….and you can win much more through bonuses when you have a winning bet. 

From three selections to 14 and upwards your profit from a winning multiple on teams from the four major European leagues and the Champions League could be boosted here. Do I not like that? 

When placing your multiples please bear in mind the following observations:

There are no odds restrictions so in theory a customer could earn the minimum bonus by backing three strong favourites in a treble. However, the more selections included to increase the bonus increases the chance of one selection not winning and letting the bet down. Backing a match winner and both teams to score restricts winning bets to 2-1 and other scores.

The most common team score in a football match is one goal and the second most common total is no goals. That means a small percentage of matches end with one team scoring and the opposition scoring at least twice which is a requirement of a winning score and win bet. Leagues and markets have been carefully selected to minimise the probability of bet365 paying the bonus.

A winning 14-fold accumulator could feasibly pay more than 100,000/1 so in fact the actual bonus paid could be much less than 100%. Fourteen teams in a winning multiple each at odds of evens pays over 16,000/1 returning £160,000 for a £10 bet so £60,000 would not be paid and the bonus is in fact 63%. That is an extreme case but if the unusual did occur bet365 have the safety net of the £100,000 limit.

Tennis Accumulator Bonus

bet365's fantastic Tennis accumulator offer includes matches from all the top tournaments and events. You can earn a bonus of up to 50% of your winnings if you place accumulators on To Win Match, First Set Winner and Set Betting markets for Singles and Doubles matches from any Grand Slam, ATP, WTA or Challenger Tour event, as well as Singles and Doubles matches from the Davis Cup, Fed Cup and Hopman Cup. Place a pre-match accumulator with bet365 of 2 or more selections combining matches from any of these competitions and, if successful, the relevant bonus will be added to your winnings.

The bonus will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, the bonus will be calculated based on the remaining active stake and the maximum bonus that you can receive is £100,000 or currency equivalent. If a qualifying bet is edited using the Edit Bet feature, any refund amount will be equal to the new stake and not the original stake. Where a risk free bet is changed using Edit Bet, no refund will be given and the offer will no longer apply.

Bets placed with Bet Credits or combination bets with bonuses such as Lucky 15’s or Lucky 31’s do not apply for this offer.

T&Cs apply.

18+ Terms and conditions apply. Please refer to the bet365 website for full details. Please gamble responsibly.

Tennis is a hugely popular betting sport and one of its attractions is the range and diversity of the betting markets. You can back Roger Federer to win the Australian Open or Andy Murray to win the next point in a match against Rafael Nadal. 

If you like long term ante-post betting or prefer the short and sharp next point winner markets you are served well. Tennis is a global sport that is played just about all year round which means there are plenty of opportunities betting on your favourite sport. 

One of the betting boons of the 21st century is in-play tennis betting and customers with bet365 are catered for with a multitude of live tennis betting matches (18+ T&Cs Apply). Due to time difference you can bet on tennis all around the clock. 

Tennis is a head-to-head sport and binary: one player wins and one player loses. Its winner takes all and mano-a-mano…its like boxing played on a court. Form is a massive factor in determining the outcome of matches. The playing surface must be paramount in your assessment. 

Rafael Nadal is the King of clay, Roger Federer is the master of grass, Andy Murray and Novak Djokovic excel when the courts are hard. But players further down the rankings have their preferred surfaces. That applies to men and women on the ATP and WTA Tours and the minor feeder tours in singles and doubles. You can even place your tennis accas in matches in the Davis Cup, Fed Cup and Hopman Cup.   

Tennis accumulators are great sources of winning bets when you know in matches the player who plays best on the underfoot conditions. You can combine a number of players in an acca….bet365 are one of the best bookies for these markets. 

The sport often brings together big favourites and underdogs but an acca uses the power of combined multiplied odds. On any day you can identify two players or more at odds of 1/2 (1.50) who have a massive advantage on form on a particular surface. 

These are the short priced players to back. There is plenty of information online which shows the surface a player excels on more than the rest. Combining a number of such players in a multiple will be lucrative but even more so with this bet365 Feature that applies to all the main and minor Tours and team Cups. The ball is always in your court. 

A double on two winning players at 1/2 pays 5/4, four winners at that price gives you a winning multiple at 4/1. bet365 will boost your acca winnings from 5 to 50%, depending on the number of selections in a range from 2 to 12 or more. The offer applies for accas with selections to win the match, first set and set betting.   

The maximum boost could be £100,000 and if you win that it will be Game, Set and Match. 

ITV Racing 

In January 2017 ITV became the sole terrestrial broadcaster for racing in Britain. The company took over from Channel 4 after falling viewing figures for the major races and festivals. ITV revamped The Morning Line and it is now called The Opening Show. The channel made a commitment to the sport and viewing figures have fared well. The team is young and enthusiastic and there is excellent chemistry amongst the presenters, commentators and reporters. Job’s a good ‘un! 

Some racing professionals made the preposterous suggestion that there should be no betting coverage during the programmes. I wonder how many viewers tune in because they enjoy seeing horses run around a field? The vast majority of racing viewers have placed a bet or are interested in betting. Racing could not exist without betting and ITV reflects that dynamic. Betting does not dominate the coverage at the expense of form and human interest stories but it is intrinsic. 

When racing is shown on free-to-view television betting turnover goes through the roof. There are two dedicated racing channels but they are based on subscription. Races can be viewed online but the big driving force behind turnover on a race is live coverage on ITV. Bookmakers are competing for a share of a significant pie and bet365 are taking on all comers with this with some of their Horse racing Offers (18+ T&Cs Apply).

Television Advertising

Bookmakers have been allowed to advertise on television since 2007 and have spent over half a billion pounds on TV adverts since 2012. bet365 sponsor major televised sporting events and place adverts during the intervals of matches and fixtures. They have a major promotion related to ITV Sport racing which at the end of 2016 moved across from Channel 4. Viewing figures have plummeted on Channel 4 which is a minority channel and with ITV having a bigger audience, it will be able to promote racing across its platforms. Coronation Street and the X Factor are popular shows and in the commercial breaks during these programmes racing on the channel could be promoted. The televising of racing changed early in 2017 and bet365 are now involved as it fits in with their brand and target customer.

The Racing Post

Bet365 also has strong business links with the Racing Post, which is the daily industry publication for the horse racing and sports betting industry. The paper relies heavily on bookmaker advertising but still maintains its independence and is more on the side of the punter than the bookmaker. bet365 advertise their event specific promotions in the Racing Post. They also advertise in the national mainstream Press but most of their advertising budget is spent on offline advertising in the Racing Post and some other less popular betting and racing publications.

Bet365 take out a full page of advertising in the sports betting section of the Racing Post to promote some of their Offers for selected major football matches in the Champions League and English Premier League. As it stands BT Sport and Sky Sports are the main broadcasters of football in England but that could change when new television deals are negotiated. These are subscriptions channels but don’t attract the mass audiences of ITV and BBC but viewing habits are changing more to online and mobile. bet365 is now established as one of the most recognisable betting brands in the UK. Ownership of Stoke City Football Club has further promoted the brand.

Brand Awareness

Bet365 have a major advantage over some of their nearest rivals in that the company is purely an online business. Ladbrokes, William Hill and Betfred are also retail bookmakers which means they have to pay for premises and shop staff. bet365 can focus on their online division without incurring the costs of running betting offices. The promotions they offer are more about marketing than trading their prices. Customers can use matched bets to guarantee making money regardless of the outcome of related sporting events.

If ‘100 people were surveyed’ and asked to name a bookmaking firm 10 years ago Ladbrokes and William Hill would probably have dominated the poll. Towards the end of 2017 the majority would probably say bet365 and that is down to their promotions. The in-play part of the sportsbook is heavily promoted in adverts on ITV that feature the iconic actor and professional ‘geezer’, Ray Winstone. His acting persona is that of a loveable rogue, operating just inside the law with an edge and personality that men in particular would like to emulate. He heavily promotes bet365’s live football betting product which is supported by ongoing and event related promotions.


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