Bookmakers like bet365 use ongoing promotions to maintain the loyalty of existing ones. The main promotion at the moment has to be the newly launched New Customer offer with bet365 (18+ T&Cs apply) and brings a newly created term with it that can only be associated with their brand. The online bookmaking industry is becoming more dominated by a small number of major players that have the spending power to offer odds concessions and bonuses. These offers are generally loss leaders which means that bet365 are in a strong position as they have the market share and turnover to write them off as part of their marketing spend.
At the time of writing the horse racing broadcasts do not have an overall sponsor and this would be a perfect opportunity for bet365 to build on the brand awareness created by Ray Winstone and their familiar adverts. As is stands ITV show very little live football but ITV4, their sister channel, produces plenty of live sport such as the French Open and Tour de France. bet365 are in a strong position to be associated with horse racing and other live sports on terrestrial television.
Advertising on television and in the Racing Post focuses on bet365’s ongoing promotions which are described here. Please visit specific pages for more information about these promotions:
Euro Soccer Bonus
Up to 70% bonus for accumulators on selected leagues at bet365.Applies to pre-match accumulators of 3+ selections on Full Time Result or Result/Both Teams To Score markets only. Bonus percentage is dependent on number of selections. Bonus capped at £100k and applied to returns. Bet restrictions and T&Cs apply. New and eligible customers only.
European football offers punters plenty of chances to place hopefully lucrative accumulators. When the football season is in full flow, the average weekend will see a whole host of games being played across the continent. With this Bet365 offer, you have the opportunity to get a winning acca and then see an excellent bonus added onto your winnings.
This Bet365 offer covers games playe in the following leagues:
- English Premier League
- Serie A in Italy
- La Liga in Spain
- German Bundesliga
- UEFA Champions League
The Bet365 Euro Soccer Bonus has a maximum 70% bonus available. To receive this you need an all-successful accumulator that has at least 14 selections.
Bonus Breakdown Table
|5 folds||12% bonus|
|14 or more||70% bonus|
For example, if you were to place a qualifying treble that is lucky enough to return £200, a 5% bonus of £10 will be added. If it was a four-fold returning £400, a bonus of £40 (10%). A correct five-fold earns a 12% bonus and a successful nine-fold gives you a up to 30% bonus. The percentage bonuses keep on climbing all the way up to that magical 70% maximum bonus.
Massive bonuses from bets involving some of the most famous club sides in the sport playing in the most popular leagues combined with the biggest online bookmaker in the world. The Euro Soccer Bonus compliments the Bet Builder (18+, Ts&Cs Apply) customised bets feature from bet365 which is relatively new and is being seen to be emulated by most of the bigger bookmakers.
Many online bookmakers offer bonuses that at first glance are attractive but there are too many complex terms and conditions. This one is transparent and achievable….and you can win much more through bonuses when you have a winning bet.
From three selections to 14 and upwards your profit from a winning multiple on teams from the four major European leagues and the Champions League could be boosted here.
When placing your multiples please bear in mind the following observations:
There are no odds restrictions so in theory a customer could earn the minimum bonus by backing three strong favourites in a treble. However, the more selections included to increase the bonus increases the chance of one selection not winning and letting the bet down. Backing a match winner and both teams to score restricts winning bets to 2-1 and other scores.
The most common team score in a football match is one goal and the second most common total is no goals. That means a small percentage of matches end with one team scoring and the opposition scoring at least twice which is a requirement of a winning score and win bet. Leagues and markets have been carefully selected to minimise the probability of bet365 paying the bonus.
Tennis Accumulator Bonus
18+ Terms and conditions apply. Please refer to the bet365 website for full details. Please gamble responsibly.
Tennis is a hugely popular betting sport and one of its attractions is the range and diversity of the betting markets. You can back Roger Federer to win the Australian Open or Andy Murray to win the next point in a match against Rafael Nadal.
If you like long term ante-post betting or prefer the short and sharp next point winner markets you are served well. Tennis is a global sport that is played just about all year round which means there are plenty of opportunities betting on your favourite sport.
One of the betting boons of the 21st century is in-play tennis betting and customers with bet365 are catered for with a multitude of live tennis betting matches (18+ T&Cs Apply). Due to time difference you can bet on tennis all around the clock.
Tennis is a head-to-head sport and binary: one player wins and one player loses. Its winner takes all and mano-a-mano…its like boxing played on a court. Form is a massive factor in determining the outcome of matches. The playing surface must be paramount in your assessment.
Rafael Nadal is the King of clay, Roger Federer is the master of grass, Andy Murray and Novak Djokovic excel when the courts are hard. But players further down the rankings have their preferred surfaces. That applies to men and women on the ATP and WTA Tours and the minor feeder tours in singles and doubles. You can even place your tennis accas in matches in the Davis Cup, Fed Cup and Hopman Cup.
Tennis accumulators are great sources of winning bets when you know in matches the player who plays best on the underfoot conditions. You can combine a number of players in an acca….bet365 are one of the best bookies for these markets.
The sport often brings together big favourites and underdogs but an acca uses the power of combined multiplied odds. On any day you can identify two players or more at odds of 1/2 (1.50) who have a massive advantage on form on a particular surface.
These are the short priced players to back. There is plenty of information online which shows the surface a player excels on more than the rest. Combining a number of such players in a multiple will be lucrative but even more so with this bet365 Feature that applies to all the main and minor Tours and team Cups. The ball is always in your court.
A double on two winning players at 1/2 pays 5/4, four winners at that price gives you a winning multiple at 4/1. bet365 will boost your acca winnings from 5 up to 50%, depending on the number of selections in a range from 2 to 12 or more. The offer applies for accas with selections to win the match, first set and set betting.
The maximum boost could be £100,000 and if you win that it will be Game, Set and Match.
In January 2017 ITV became the sole terrestrial broadcaster for racing in Britain. The company took over from Channel 4 after falling viewing figures for the major races and festivals. ITV revamped The Morning Line and it is now called The Opening Show. The channel made a commitment to the sport and viewing figures have fared well. The team is young and enthusiastic and there is excellent chemistry amongst the presenters, commentators and reporters. Job’s a good ‘un!
Some racing professionals made the preposterous suggestion that there should be no betting coverage during the programmes. I wonder how many viewers tune in because they enjoy seeing horses run around a field? The vast majority of racing viewers have placed a bet or are interested in betting. Racing could not exist without betting and ITV reflects that dynamic. Betting does not dominate the coverage at the expense of form and human interest stories but it is intrinsic.
When racing is shown on free-to-view television betting turnover goes through the roof. There are two dedicated racing channels but they are based on subscription. Races can be viewed online but the big driving force behind turnover on a race is live coverage on ITV. Bookmakers are competing for a share of a significant pie and bet365 are taking on all comers with this with some of their Horse racing Offers (18+ T&Cs Apply).
Bookmakers have been allowed to advertise on television since 2007 and have spent over half a billion pounds on TV adverts since 2012. bet365 sponsor major televised sporting events and place adverts during the intervals of matches and fixtures. They have a major promotion related to ITV Sport racing which at the end of 2016 moved across from Channel 4. Viewing figures have plummeted on Channel 4 which is a minority channel and with ITV having a bigger audience, it will be able to promote racing across its platforms. Coronation Street and the X Factor are popular shows and in the commercial breaks during these programmes racing on the channel could be promoted. The televising of racing changed early in 2017 and bet365 are now involved as it fits in with their brand and target customer.
The Racing Post
Bet365 also has strong business links with the Racing Post, which is the daily industry publication for the horse racing and sports betting industry. The paper relies heavily on bookmaker advertising but still maintains its independence and is more on the side of the punter than the bookmaker. bet365 advertise their event specific promotions in the Racing Post. They also advertise in the national mainstream Press but most of their advertising budget is spent on offline advertising in the Racing Post and some other less popular betting and racing publications.
Bet365 take out a full page of advertising in the sports betting section of the Racing Post to promote some of their Offers for selected major football matches in the Champions League and English Premier League. As it stands BT Sport and Sky Sports are the main broadcasters of football in England but that could change when new television deals are negotiated. These are subscriptions channels but don’t attract the mass audiences of ITV and BBC but viewing habits are changing more to online and mobile. bet365 is now established as one of the most recognisable betting brands in the UK. Ownership of Stoke City Football Club has further promoted the brand.
Bet365 have a major advantage over some of their nearest rivals in that the company is purely an online business. Ladbrokes, William Hill and Betfred are also retail bookmakers which means they have to pay for premises and shop staff. bet365 can focus on their online division without incurring the costs of running betting offices. The promotions they offer are more about marketing than trading their prices.
If ‘100 people were surveyed’ and asked to name a bookmaking firm 10 years ago Ladbrokes and William Hill would probably have dominated the poll. Towards the end of 2017 the majority would probably say bet365 and that is down to their promotions. The in-play part of the sportsbook is heavily promoted in adverts on ITV.