New Customer Opening Account Offers

18+, Ts & Cs Apply. New Customers Only.

Last Updated : June 21, 2020

Bet365 Sign-Up Offers for New Customers

Bet365 have become one of the most well-known bookmakers in the UK and have an extraordinary range of customer offers for both newly registered bettors and existing customers. View them here as we list them in our comprehensive page of bet365 sign-up bonuses and website features:

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18+, T&Cs apply

Bet365 Bet Credits New Customer Sign-Up Offer

One of the most valuable sign up offers in the industry is available for new customers who want to join bet365. This world-class bookmaker offer up to £100 in Bet Credits as a welcome bonus when players open a new account. Bet365 are one of the market leaders in the betting industry, offering their customers a fantastic range of betting markets, an easy to use website and a mobile app to accompany that for those who wish to place bets via a mobile device. Alongside offering all of this, when you sign up to Bet365 as a new customer, you can take advantage of their fantastic welcome offer:


How to Join Bet365 & Claim Up to £100 Bet Credits

  1. New Customers only. Up to £100 in Bet Credits.
  2. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled.
  3. Min odds/bet and payment methods exclusions apply. Returns exclude Bet Credits stake.
  4. 18+, T&Cs, time limits and exclusions apply.

The bet365 Bet Credits Sign-Up Offer Terms & Conditions

Terms & Conditions Apply. 18+ New Customers Only. Please Gamble Responsibly and refer to the bet365 website for full details.

 The Bet365 welcome offer gives you an amount of bet credits, up to £100, based on your first deposit into the account. Whatever you deposit, Bet365 will match. Having bet credits to spend instead of a fixed free bet token means that you can use the funds as you like, as part of your normal betting routine. You don't have to change your stake to use the free bet in full, you don't have to place just one single bet with it, you can do anything you like with the credits, as you would if this was your own money. This is what makes this offer stand out as being one of the best around, the flexibility that Bet365 give their new customers through the welcome offer is second to none.

Using your Bet365 Bet Credits

As you will have just read, getting hold of the Bet365 Bet Credits isn't a difficult task at all. To register here, simply follow the link on this site, then ensure that you take the steps that the Bet365 website gives you. Once a qualifying deposit has been made (at least £5 and capped at £100), you then need to make the qualifying bets that will see you receive the Bet Credits once they have been settled. This isn’t a difficult process at all as long as all the correct steps are taken.

You do need to claim this offer in order to receive it but it doesn’t have to be when making your first deposit - the offer can be claimed at any time during the first 30 days of your being a Bet365 site member.

All that is required is for you to go to the Services Menu on the site and click ‘Claim Now.’ If multiple deposits are made before you get round to claiming this welcome offer, the largest qualifying deposit made within seven days of claiming the offer will determine the value of the Bet Credits you receive.

Having up to £100 in Bet Credits will see you with a good set of funds with which to place wagers on the Bet365 website. Joining a new site can be a bit daunting at times, especially if you haven't got a great deal of experience of online sites or even gambling itself. You will find one of the broadest choices of events that you can be using your Bet Credits on and available at all times of the day due to their global coverage of events.

Any returns you receive from the Bet Credits will exclude your Bet Credits stake. For example, a £20 bet placed on a selection with odds of 2.0 (1/1) that is lucky enough to be a winner, you will see £20 being returned into your account.

There are plenty of bets that you can be making on the Bet365 website. They offer betting opportunities on a wide range of sports as well as markets on politics and all those reality tv shows as well as programmes such as 'X-Factor' and 'Strictly Come Dancing Link.'  It may be that you fancy having a wager on those kind of events so you could place a bet using your Bet Credits.

Remember the importance of following the terms and conditions of the offer. They have to be used within 30 days of receipt, so a bet on the next elimination would be ok, not the winner of the series as that is likely to be outside the period allowed.

Important Steps to Take

Make sure that you do read all the terms and conditions that relate to this offer (and any of the several others that are available on the Bet365 website). It may not be the most thrilling of reads but it is an important task because failure to abide by the terms and conditions can see you losing the Bet Credits and that’s the last thing you want to happen.

Once the welcome offer has been received, you can start using the Bet Credits. When placing a bet, you must select ‘Use Bet Credits’ in the bet slip. You have 30 days to fulfil the wagering requirements of the bonus that you have received. This requires you to place wagers to the value of the amount of Bet Credits received.

Ensure that when you are using your Bet Credits, the selection must have odds of at least 1.2 (1/5). If it is a multiple bet such as a double or treble, one of the selections must meet that minimum odds requirement. If this is not the case then the bet made will not count towards the wagering requirements.

It is possible for you to use your Bet Credits on other bet365 promotions (18+, Ts & Cs Apply) but it’s a good idea to do some research before using your them. Make selections that give you a good chance of getting winners. The Bet365 website has plenty of information on it that can assist you when making your selections.

It is vital that you successfully turn the amount received into real money before those 30 days are up, otherwise you will lose your bonus.

What Not to Do

The maximum amount of Bet Credits that can be received is £100. Therefore, there is no need for you to deposit any more than that. If you deposit £150, the maximum amount of Bet Credits you will receive is still going to be to the value of £100.

Don’t forget to read through the terms and conditions of this offer. You won’t forgive yourself if making a simple error that could have easily been avoided if you fully knew how to use the Bet Credits that have been received.

For example, not claiming the offer within 30 days means you won’t be able to claim it at all. Not fulfilling the wagering requirements of any Bet Credits received will see them expire, so don’t make this mistake.

The terms and conditions state that the minimum odds for each selection has to be 1.2 (1/5). That’s a rather low figure compared to the offers seen on some other websites. However, don’t just go and use your Bet Credits on the first short-priced selection that comes along. Receiving Bet Credits is good but of course you want to use them to get some good returns.

When considering how to use your Bet Credits, do a bit of research on the selections that you wish to use them on. This will give you a better chance of placing wagers that will result in a return and make the receiving of those Bet Credits something that will see your withdrawable amount increased.

Bet365 Betting Features

The sheer amount of information on this site will greatly impress you. When you first see the content of the Bet365 website, you will probably think to yourself ‘where do I start?’ and so it's a real bonus to be with one of the biggest.  The fear will be of course that with so much available, it’ll be difficult to find anything. Don’t for a second think that you will struggle to discover just where the page you want is on the site and you’ll miss the event you want to place a bet on.

This bet365 site is brilliantly designed and navigating your way around it isn’t going to cause you any headaches. It’s a good idea to have a good look around the site before you register as a member. That preview of the site will also show you just how much there is on this site. The good news though is that despite the size of the content, it doesn’t look cluttered at all. Everything is clear and there’ll be no problem reading any of the mass of material that is on the site.

The online gambling industry is a competitive one and that’s good news for the new potential customers deciding who to join. Sites looking for new customers will provide generous welcome offers and streamlined sign-up processes and that is definitely the case at Bet365 who make registering your account a smooth task when you meet the qualifying criteria.

The site has a genuinely valuable welcome bonus for the industry and gets new customers off to a great start and bet365 prove themselves as a world-class bookmaker even after players open a new account with them.

Bet365 Bet Builder

"What is it and how does it work?"


It's a sign of the times - the betting industry continues to move at pace and naturally the biggest guns in any industry will be usually be the ones to innovate. The trend in this sector is to give the sports bettor the facilty to personalise their betting as much as possible and give the punter more control and choice of how they compile and put together their betting strategy.

To this end, a number of bookmakers have moved to giving the customer the facilty to put together their own betslips and even choose their odds to a degree. bet365, being one of the large entities at the forefront of betting technology and customer focus, have now introduced "Bet Builder"

Bet Builder lets you create the pre-match bet you want on any Soccer match.

You can select from the most popular markets and, once you have added them to your bet, you can calculate your own odds!

For example, you can choose :

  1. First Goalscorer
  2. Both Teams to Score an
  3. Number of corners

to create one single bet with the price for the combined selections.

How to build your bet at bet365

You can make up to six selections to create your unique bet. Choose from a wide range of markets, including (when available on the selected fixture):

  1. Match Result (Full Time or Half Time)
  2. Both Teams to Score
  3. Number of Goals Scored
  4. Players to Score (Anytime, First, Last, 2 or More, 3 or More)
  5. Corners
  6. Cards (Total, Player To Be Booked)
  7. To Qualify or To Lift the Trophy

Make your selection and this will be added to the Bet Builder slip; repeat the process for up to five more markets and you can then calculate your own odds.

Once you are happy with your bet, select the price displayed on the Bet Builder slip and the bet will be added to your bet slip.

With the fantastic Bet Builder feature, a range of offers and extensive pre-match and In-Play markets, bet365 is a great place for all your Soccer betting.

  1. Bet Builder is only available on Soccer matches. Bet Builder bets are considered to be those that have been placed through the Bet Builder feature and could not have been placed as a standard bet type, due to being interrelated. You may place single and standard multiple bets through Bet Builder however these will be treated as standard bet types once placed and will not be subject to the following conditions.
  2. Bet Builder bets cannot be included in Banker, If Bet, Reverse If Bet or Teaser bets.

  3. Edit Bet will not be available on any Bet Builder bet.

  4. A maximum of six markets from a single match can be included in a Bet Builder bet.
  5. If a market within a Bet Builder bet is void/pushed, then the entire Bet Builder bet will be void/pushed - e.g. if your Goalscorer selection does not play the entire bet will be void regardless of the outcome of the other selections.
  6. bet365 will not be responsible if the Bet Builder feature is not available for technical reasons.
  7. bet365 reserves the right to reverse the settlement of a Bet Builder bet if the bet or a selection within the bet is settled in error.
  8. bet365 reserves the right to accept or decline any bet requested for any competition or market or bet type that is included in the Bet Builder feature.

  9. bet365 reserves the right to amend, suspend or remove the Bet Builder feature (or any part of it) at any time for any event, fixture, market or customer.

  10. bet365 reserves the right to remove the Bet Builder feature for any customer or group of customers where it has reasonable grounds to believe that the customer or group of customers is misusing the feature.

A Personal View Of BetBuilder

One of the latest trends in the bookmaking industry is customised betting. The concept involves the individual requesting markets rather than relying on the odds compiled by the bookmaker. In effect its buying something to order rather than buying form an existing range of products. You can buy a suite of the peg or have a suit designed that meets your individual tastes. Customised betting is the same. You decide the design of your betting slip and the bookmaker gives you a price. 

There seems to be no limit to the number of markets related to a football match but its just not feasible to group all the combinations. For example, if you wished to combine the correct score with the first player to be booked that would be about 300 permutations. Bookmakers have solved this problem and enhanced their service by offering customised betting and bet365’s version is called BetBuilder. Other bookmakers have their own version and name but basically it’s about giving the punter more options. 

Online betting has opened up many opportunities for the punter. Live betting and cash out have transformed the way betting on sport is carried out. The customer is now more akin to a trader. Bets can be closed to guarantee a profit or minimise a loss. Betting exchanges have added peer-to-peer betting to the landscape. Now we can be backers or layers at a mutually agreed price. Cashing out a bet with a traditional bookmaker is like a counter lay bet after the initial back bet. 

Technology has made for more flexible betting. Before the internet you could place a bet on the winner of a football match before it began. Some bookmakers updated the 1X2 after a goal was scored for shop customers but that was the limit of live betting. Bookmakers are always trying to innovate and be one step ahead of the competition. The latest innovation is customised betting and BetBulder is one of the best, being one of the most attractive features after customers take advantage of the bet365 New Customer Sign-Up Offer (18+, Ts & Cs Apply). The product is worthy of one of the biggest online success stories ever. 

It’s about building your own custom bets and then requesting a price. There is no obligation to take the odds and place the bet. In fact you can modify the bet to fit in with your opinions and desired combinations. For example, you might think a football match will produce lots of goals but not many bookings. You could devise a bet that allows you to back this opinion in one bet. Of course you can place bets in the individual markets but BetBuilder gives you accumulated odds. 

Another feature of some customised betting is bets across a number of matches. You might think one fixture will have an above average number of corners and another could have relatively few. There are no limits to these combinations with BetBuilder and the possibilities are literally endless and only limited by the punter’s opinions. It is pure bookie v punter but the balance of power has moved towards the latter. Here are some practical examples: 

Manchester United v Chelsea 

This is one of the biggest Premier League fixtures of the season and lots of football bettors will have an opinion. bet365 offered 126 options on this fixture including the following main markets: 

Team to win the match in 90 minutes.

Both teams to score.

Total goals.

Player goals markets

Number or corners.

Total cards. 

Some of these markets are related and will fall foul of the related contingencies rules. For example if a Manchester United player scores the first goal the odds on Manchester United winning the match are reduced significantly. You can’t have a double on the match winner and first scorer at the combined odds. BetBuilder gives you this option but at adjusted odds. 

BetBuilder works by you making selections from these six markets. The bets are not settled at the combined odds because of related contingencies. Once you have added your options to the bet slip you are offered the odds…that’s customised betting. Its similar to the scorecast market whereby you can combine the first scorer with the correct score but at adjusted odds to take into account the related nature of these bets. 

Here are the odds for options in the six betting markets related to the Premier League fixture between Manchester United and Chelsea: 


Full time result – Manchester United at 29/20

Both teams to score – No at 19/20

Number of goals – Over 2.5 at 11/10

First scorer – Alexis Sanchez at 11/2

Number of corners – Over 10 at 10/11

Total cards – Over 4.5 at 4/5 


No bookmaker will offer you 223/1 for this bet. The odds are adjusted to take into account the markets that are related.  A football match involves hundreds of events and many have an effect on the odds for another. Bookmakers love accumulators but only when the odds are in their favour. Allowing customers odds of 223/1 for these outcomes is giving too much away so the bookies act. They will offer odds to reflect the related probabilities but not at combined odds. 

Clearly if Alexis Sanchez scores first Manchester United’s chances of winning the game have increased. If both teams score there is obviously a greater likelihood of more than two goals. The number of corners influences the total number of goals. These markets are related so bookmakers will not let you combine them in one multiple bet. The odds are adjusted downwards. You are in effect customising your bet and offered the odds. That is the essence of BetBuilder. 

Bookmakers make money by paying out less in returns than stakes. The art is to create odds that are profitable but attractive. The bookmaker will always have the mathematics on his side. That applies to BetBuilder just as much to everything else. The concept is a good addition but the margins will always be in favour of the bookmaker. BetBuilder is attractive but even customised bets are to the benefit of bookmakers. Punters may not have had it so good but the scales are still weighted in favour of the opposition.

A new, really big feature that will set things buzzing in the betting world is the new Bet Builder (18+ T&Cs Apply). Reading about this is a real must if you are a soccer betting fan who just loves betting on as many different markets as possible..

This is probably one of the things that have managed to push this online sportsbook forward as they have a betting platform which seems to be able to satisfy both the recreational and the professional sorts of bettors.

They have a solid financial background since they are one of the largest bookmakers in the UK and indeed the world. You can’t help but to have seen their advertising campaign on television and in the press and they do live up to their promises by looking after existing customers.

In addition to the classic sports betting you can also find:

  • Financials
  • Skill games
  • Online bingo hall.

If you are a registered customer and a big fan of horse racing, then the Bet365 sportsbook is going to become very popular with you. You can tell that they have put in hours of graft with the aim of producing one of the leading services in the industry and like to reward your loyalty with other promotional opportunities. What you will find at Bet365 is arguably one of the most comprehensively covered areas in comparison to the many other online bookmakers and you can view bet365 Horse racing features here (18+ T&Cs Apply).

Bet365 Bet-Slip

An excellent feature on the Bet365 site is the all-important Bet Slip. That’s good to read of course because with the volume and range of betting opportunities on this site, you will be using it a fair amount. The Bet Slip is so easy to locate because it’s always clearly visible. Just take a look in the top right of the screen and there it is, just waiting to be used.

Bet365 Auto Cash Out

Like most of the major bookmakers, bet365 offer a cash out facility though they have an Auto Cash Out option. This has proved extremely popular with customers giving them the opportunity to end their bets before the scheduled finish of the particular event that they are betting on. Older customers will wish that they had that opportunity in previous years.

Bet365 are a little bit different though with their Auto Cash Out option a set gives punters the choice to add a specific rule to their bet by which it will automatically cash out. Let’s explain how this works.

If you set your rule for the sum of £100, your bet will cash out automatically when you are offered that amount or greater. What's more it also ensures that you will always receive the highest cash out amount on offer.

If you have set your cash out amount at £100 for example but the amount on offer jumps from £80 to £120, you will receive the new cash out value of £120 as opposed to the £100 your selection.

When you join a big online betting site like bet365, one of the features you will most want to see is a large number of promotions. We’ve already mentioned the welcome offer (18+ T&Cs Apply) that you can register for but that’s just the tip of the iceberg.

bet365 really do have so many offers - not just for new customers but also existing customers with what are known as "Retention Offers") and you can find something for just about any sport but almost certainly in the higher profile ones where their featured promotions (18+ T&Cs Apply) take centre stage. These are the big ones to keep an eye on if you are not only a regular punter but also a diverse one.

Playing on the Move with bet365

With so much available and in-play betting available throughout the day, you won't want to miss a thing will you? It’d be a terrible shame if you had to go out just as the Champions League final takes place but with an app you will be able to place your bets and make deposit and withdrawals wherever you are.

The good news is that the site has a mobile app which is easy to download and just as easy to use. It's packed with the features that you will find on the desktop site and you can place bet, watch live streaming (18+ T&Cs Apply) of sporting events and make deposits and withdrawals just as easily as you can on the desktop version of the Bet365 website.

Bet365 App Betting

 You can download the bet365 app by clicking here

If efficiency and ease of use is what you are looking for then Bet365 mobile betting is an absolutely fantastic resource for betting on the go.

There are some excellent bonus offers for first time users of the mobile device, whether you’re a new or existing customer, when you place your first bet using a mobile or tablet.

As mentioned, live streaming is also available on mobile devices making pesky train journeys and lunch breaks infinitely better; another plus for this excellent design.
As with many things in the online betting world, bet 365 were one of the pioneers in taking their product onto a mobile site and they do it brilliantly.

Near enough everything from the main site is transferred to the mobile site and is just as straight forward to navigate around and use. Signing in and depositing is predictably easy but moving around the vast range of sports and arriving at events within them is also a very swift process.

  • The mention of the site’s look was not really a criticism; just that it uses the same bland grey colour scheme of the main site, but this really detracts nothing from the way in which you can simply and quickly bet on near enough any sporting contest on the planet.
  • Away from the sports betting, the casino side of the mobile product is very impressive as well with all the major games on offer and as with the sports betting side, very simple to use. The company have clearly put an awful lot of time and effort into the casino side and you can tell as it is incredibly slick.
  • It is hard to find fault with the mobile site on Bet365 to be honest, even down to entering promotional codes and dealing with change of cards etc. it is almost easier on the mobile than on the laptop or desktop as the menus fill the screen.
  • Bet365 also offer an app  to download, and although this is an ever so slightly irritating process it is extremely well designed and useful when it arrives. The same can be said about the app as the mobile site, no frills but very easy to use and effective. It is just personal preference as to whether a customer prefers to have the app ready to go on their home screen or just go to the site.

In 2017 more sports bets will be placed on mobile devices than desktops. bet365 have been part of the growth in mobile betting with their mobile app which is fully functional and mirrors their desktop version. The vast majority of bets placed on smartphones and tablets are on live football matches. bet365 offer a massive number of soccer fixtures for in-play betting which is enhanced by live streaming on mobile devices. Picture quality and navigation have improved significantly and the shift to mobile from desktop formats looks like continuing.

Most sports betting is now done on the move and bet365 are market leaders in providing odds for the most popular betting sports. Mobile technology has improved and that has led to more bets placed using a betting app with bookmakers like bet365. Popular television adverts promote in-play betting and the device used most extensively is a smart phone. bet365’s mobile customers receive a welcome bonus in the same way as desktop users receive the bet 365 Sign-up Offer (18+ T&Cs apply), which can be used on football markets. The English Premier League is the most popular in the world for betting and most bets are placed on mobile devices.

Devices and Downloads

bet365 for mobiles and tablets is available on the following devices:

  • BlackBerry
  • iPhone
  • iPad
  • Android
  • Windows Phone

The app can be downloaded on the App Store, accessed as an Android App or loaded on to a mobile phone or tablet at The app download is not available on the Google Play Store as gambling related products are restricted. The bet365 app and mobile site are identical. The mobile site takes up no space on a device which makes it stand out from the competition.

The app makes on-the-move betting simple with a well thought out design. The bet365 mobile version is one of the most user-friendly betting apps for the Android. The design is highly responsive and optimised for the most popular devices. The screen lends itself to placing bets quickly which is important in the live environment (18+ T&Cs Apply) when odds can fluctuate after a key event.

Features Of The App

The vast majority of the events and markets on the bet365 desktop version can be accessed using mobiles and tablets.

  • In order to place a bet customers must enter their unique username and password. Customers can follow a procedure to restore a lost password.
  • One potential problem with mobile betting is losing a signal. If this happens normal procedures can be resumed once the signal is restored.
  • Mobile users can check their History to confirm that a bet has been accepted when there is some service disruption during the bet placement process.
  • Payment methods can be selected from a drop-down menu and all the major ones are accepted.
  • bet365 can be used on the move when abroad if roaming is allowed or users have access to a working WiFi connection.
  • Content blocking may be in place to prevent underage usage but this can be removed by contacting the mobile service provider.

Sports Available To Bet On

  • The bet365 mobile app is virtually a mirror image of the desktop version, offering a similar extensive range of sports, leagues and markets.
  • Bets are available in the in-play environment and before a sporting fixture begins.
  • Many mobile bets are placed at the actual event but live streaming encourages mobile betting from any location.
  • Live bets can be placed quickly on several sports, featuring the main fixtures. Live scores updates provide information but bet365 cannot guarantee their accuracy and are not responsible for bets placed in error due to wrong information. Betting is suspended after a key event, such as a goal, penalty or sending-off in a football match.
  • Mobile customers can watch live sport on their mobiles, including soccer, tennis, basketball, snooker, darts, cricket and squash.
  • Users receive access to live streaming with a funded account or having placed a bet in the last 24 hours.
  • A Watch icon informs mobile users if an event will be live streamed.
  • Mobile users can also watch any horse race broadcast live on At The Races and Racing UK. A qualifying bet totally at least £0.50 must be placed on the race to gain live coverage.
  • ATR streaming is not available in some countries but anyone with a good WiFi or 3G connection in unrestricted locations will receive high-quality pictures.

bet365 is one of the most recognised betting brands in the world. They offer just about the biggest range of sports and leagues in the industry, both for pre-match and in-play betting. The bet365 mobile app maintains the standards expected from such an extensively used sportsbook. Desktop customers will find the migration to mobile betting with bet365 seamless and effective with a full range of products that can be found on the main website. bet365 will have a role to play in the ongoing growth of mobile betting.

Bet365 Live Streaming

As bet365 were the first bookmakers to offer online streaming of live sporting events, it is fair to say they have good experience in providing the service, and it shows. The UK based company provides an unbelievable amount of sports from around the world for their customers to enjoy with nigh-on 30,000 events being shown each year.

Did you know that Bet365 were the first bookmakers to offer Online Streaming of live sporting events? Its fair to say that they set the benchmark which other bookies have tried to emulate but if its experience and reliability in a sports streaming service you’re after then these guys are pretty hard to beat.

One of the big plusses about bet365’s service is that customers do not need to bet on an event to view it as is the case on other sites. As long as a customer has a funded bet365 account (minimum deposit of £5.00) then they can watch any of the live events on offer on the site. Even if your account has as little as a penny sitting in it then the streams are available.

The range is quite staggering as punters can watch anything from handball to badminton to snooker to table tennis from around the globe throughout the day. There is also more football than you could hope to watch with around 50 matches streamed live at weekends along with rugby, cricket and every single horse race from around the UK.

It is clear to see which events are shown live on the regular betting page before heading to the live streaming player as there is a video logo next to those contests. The live streaming obviously encourages in-play betting as well and any contest that is live will show a yellow watch icon by it.

Live Streaming For Devices

The live streaming is also available on iphone, ipad or android devices so as long as you have an internet connection you can make the most of the fantastic range of sports wherever you are.

If you don't have an account yet, you can of course register for the latest bet365 opening account offer (18+, Ts & Cs Apply). Any fixture/event on our website which has the Play or Video icon next to it is scheduled to be shown via Live Streaming.

In terms of the player itself there is an option to watch live action on the main site in the in-play section although the picture is very small. It is much more effective to go into the pop-up player where the picture cannot be made full screen but it is of reasonable size and the picture is normally very good.

All in all it is a fabulous service for viewing sports from all over the planet that would not usually be available to view on television. The fact that it costs the customer nothing is incredibly good as well although of course it is more than likely that many will be tempted in to have a little flutter whilst watching.

The way we place bets has changed so much in recent years. Another massive difference in our gambling life – particularly online – is the way we can follow the bets that we make. Live streaming has been one of the most important additions to online gambling that has taken place. Imagine you’ve placed a bet on an overseas football game that’s taking place at 1am. In the past, it would have been a case of placing the bet, convincing ourselves it really is going to be a winner and then going to bed for a good night’s sleep because the ability to watch the event online or offline just wasn’t there.

The revolution began with the ability to be able to go online and actually have the ability to follow the live score. Even if there was no live stream to watch, this still added excitement to our betting. You were able to find out exactly how your selection was getting on and make further in-play bets if necessary. However, the experience has become even better since the introduction of live streaming.

Being able to know the score and gauge how your bet is progressing is great, but what if you could actually watch the game?  Well that’s possible now with many of the top online bookmakers

They say ‘live streaming’ but there’s still usually a slight time delay which can be between ten and thirty seconds. You might just notice that often the score for the match and bet365 betting odds will change before the vital point is won or a goal scored. Seeing the betting suspended tends to indicate that something important is about to happen.

Being able to watch live streaming of sports events is really important. We live in an age when there are plenty of subscriptions needed to be able to watch top quality sports events. It’s a great fact therefore that we can watch big sporting events online through entities like bet365.

You do usually have to be a member of the online site to be able to watch the live streaming. That’s no hardship though as there’s no charge made to join leading online gambling sites.
A number of different sporting events can be seen live online. Football and horse racing are the main sports covered on bet365 for example but you can also see tennis, basketball, ice-hockey, volleyball, darts and rugby. Websites will have a calendar of events that are being streamed live on their site.

It’s not always the case that the sporting event being shown is a top calibre one but more and more sites are becoming able to show live streams of top sporting events. In a world that’s dominated by expensive television rights there are some restrictions on what viewers in certain countries can watch. Don’t expect Skybet to allow you to watch the latest big game free on their betting site. Other top leagues also have exclusive deals with television companies.

Some countries don’t have licensing deals signed up so being able to watch top matches online won’t be such a problem. There’s still plenty of soccer action available from top league such as La Liga, the Bundesliga and Serie A. In the early hours you can watch live action being streamed from South America and the MLS plus top tennis matches from around the globe
It’s a lot easier for horse racing fans though. Back in the 1970s I used to go into our local bookies and have a bet on the horse racing. There were no fancy screens with the latest odds being written on race cards. The only time that I got to see a race was if it was being shown on terrestrial television. Listening to an often crackly commentary just wasn’t quite the same. 

Now it’s possible to watch races that normally you wouldn’t see if you weren’t subscribing to Racing UK or At The Races. Simply placing a bet of £1 on the race allows you access to the race. Now that really makes betting on horses exciting. Not just for the race you’re betting on but for the future too. Being able to see the race allows you to see all the action and spot the horses that might not have won this time but run like future winners. There’s also overseas action and you can follow greyhound racing from all over the UK.

As well as being able to see selected games live, there’s also the option of following the live action without actually seeing the game. Several leading bookmakers allow you to ‘see’ what’s happening particularly in football. You get information on where the ball is and if teams have safe possession, are on an attack, on a dangerous attack or a corner etc. That can really get your heart beating faster without seeing a ball all night.

Live streaming really has improved the service available to online gamblers. What’s better than spending an evening having a good old gamble and watching live soccer being streamed online. Of course it’s even better if you get some winners too and thanks to the live streaming you’ll see those vital goals going in to add to your pleasant memories.

Customer Support

With so much going on at sites of this nature, it’s inevitable that you are going to have some questions that need answering. It could be about one of the many bet365 features that make playing on the site so enjoyable. It’s easy to make a mistake that could lead to you missing out on an offer so if you are confused, look for some help.

Then again, you might need a question answered about the financial transactions on the site or it could be a technical issue that is baffling you and requires some assistance. The worst thing out there is not being sure what to do and spending ages trying to work out your own solution. Therefore, whatever the question (though not "who’s going to win the next big race?"), Bet365 will help you out.

They have an excellent customer support service and you won’t fail to be impressed by how friendly and knowledgeable their team is. The Bet365 customer support team are arguably the best in the online sports betting industry and any problems you have will be quickly solved.

There’s also an excellent FAQ section that a good read of is highly recommended.

Bet365 Football/Soccer Betting Markets

Football is by far the most popular betting sport in the world and bet365 provides their customers with a wide range of football markets, both pre-match and in the live environment. Bettors with bet365 can place wagers on fixtures in about 50 countries and over 100 leagues. The company covers a huge amount of live matches which are streamed to customers when they place a bet.

More than 50% of sports bets placed online are for football and this is ever growing. It is a global sport and there are more members of FIFA than the United Nations. In 2016 for the first time more bets were placed on mobile devices than desktops and the majority of those bets are placed on football fixtures. It is the most viewed sport on television and live coverage increases betting turnover.

As early as 2016, a derby match between Manchester United and Manchester City (September 2016) was watched on television in more countries than for any other domestic fixture. Movement of players around the world has led to multi-national leagues which attract global interest. bet365 and other online bookmakers have responded to this interest by providing odds for fixtures in each continent.

English Premier League

The Premier League in England is the richest in the world in the context of the value of television rights and player’s wages. However, there is a conflict of interests between the performance of the national team and the wealth of the clubs. Much of the Premier League is under foreign ownership and the leading clubs’ coaches are recruited from overseas. The clubs have little interest in the state of the game at international level. Despite England’s abject efforts at Euro 2016 grounds during the following season are still full. bet365 uses the popularity of the English Premier League by offering odds and promotions to their global audience.

Football betting on the English Premier League and other leagues is enhanced using Bet Builder (18+, Ts & Cs Apply) which is bet365's customised betting feature.


  • bet365 offer most pre-match markets for matches in the English Premier League, up to 120. 
  • All the fixtures are available for in-play betting which features odds for just about every aspect of a football match.
  • Due to the huge amounts of money bet on live Premier League matches markets are suspended after a key event, such as a goal, penalty or red card.
  • A few seconds can be crucial when large sums are involved. bet365 have to ensure customers around the world are not placing after-bets because of the faster technology they are able to use when they know a goal has been scored.
  • The scheduling of matches depends on when the satellite broadcasters can attract the biggest audiences.
  • bet365 welcome Friday night matches live on television because this is leisure time for most of their customers.

Ahead of the match bet365 offer odds under the following headings:

  • Main
  • Asian Lines
  • Cards
  • Corners
  • Goals
  • Half
  • Player
  • Specials
  • 10 Minutes

A relatively new feature is cashing out of bets before expiry. Customers can close bets before the end of an event to guarantee a profit or minimise a loss. A limited number of markets are available for cashing out bets during live matches.

Countries and Leagues

Football appears under the name Soccer on the alphabetical list of sports on the bet365 Home Page. In selecting this option users are taken to the main soccer page which displays odds in lists. A main list highlights the important fixtures of the day and the page then shows matches by league. Odds are available for domestic leagues, European competitions and qualifying for the next World Cup.

The importance of football betting in the United Kingdom to bet365 is reflected in odds for fixtures in the main and minor leagues appearing near the top of the main soccer page. bet365 cover 18 leagues and competitions in England, Scotland, Northern Ireland and Wales. The range of odds includes the four main leagues in England and semi-professional leagues further down the pyramid.

bet365 have active customers all over the world which means they truly are a global brand. The wide range of leagues offered to their customers appear under the following geographical headings:

  1. Italy
  2. Spain
  3. Germany
  4. France
  5. Europe
  6. Sweden
  7. Denmark
  8. Norway
  9. Republic of Ireland
  10. Australia
  11. Rest of the World
  12. The Americas

Football is most popular in the continents of Europe and South America but bet365 offer odds on matches in leagues in each continent.

Ante Post Betting with bet365 Soccer

bet365 offers odds in many ante post markets related to the main betting leagues.

  • Ante post betting has gone beyond the outright winner of a competition and now customers can bet on a wide range of future events.
  • Bet365 update their odds during seasons to reflect results to date and league positions.
  • Customers can bet on more than 20 English Premier League outright markets including top goal scorer, teams to be relegated and not relegated and promoted, to finish bottom and in the top four.
  • Bets on managerial appointments and departures in England are also popular.

Bet365 Promotions

Bookmakers like bet365 use ongoing promotions to maintain the loyalty of existing ones. The main promotion at the moment has to be the newly launched New Customer offer with bet365 (18+ T&Cs apply) and brings a newly created term with it that can only be associated with their brand. The online bookmaking industry is becoming more dominated by a small number of major players that have the spending power to offer odds concessions and bonuses. These offers are generally loss leaders which means that bet365 are in a strong position as they have the market share and turnover to write them off as part of their marketing spend.

At the time of writing the horse racing broadcasts do not have an overall sponsor and this would be a perfect opportunity for bet365 to build on the brand awareness created by Ray Winstone and their familiar adverts. As is stands ITV show very little live football but ITV4, their sister channel, produces plenty of live sport such as the French Open and Tour de France. bet365 are in a strong position to be associated with horse racing and other live sports on terrestrial television.

Advertising on television and in the Racing Post focuses on bet365’s ongoing promotions which are described here. Please visit specific pages for more information about these promotions:

Soccer Accumulator Bonus

Up to 70% bonus for accumulators on selected leagues at bet365.
Applies to pre-match accumulators of 3+ selections on Full Time Result or Result/Both Teams To Score markets only. Bonus percentage is dependent on number of selections. Bonus capped at £100k and applied to returns. Bet restrictions and T&Cs apply. New and eligible customers only.

European football offers punters plenty of chances to place hopefully lucrative accumulators. When the football season is in full flow, the average weekend will see a whole host of games being played across the continent. With this Bet365 offer, you have the opportunity to get a winning acca and then see an excellent bonus added onto your winnings.

This Bet365 offer covers games playe in the following leagues:

  • English Premier League
  • Serie A in Italy
  • La Liga in Spain
  • German Bundesliga
  • UEFA Champions League

The Bet365 Soccer Accumulator Bonus has a maximum 70% bonus available. To receive this you need an all-successful accumulator that has at least 14 selections.

Bonus Breakdown Table

Trebles 5% bonus
4-folds 10% bonus
5 folds 12% bonus
6-folds 15% bonus
7-folds 20% bonus
8-folds 25% bonus
9-folds 30% bonus
10-folds 35% bonus
11-folds 40% bonus
12-folds 50% bonus
13-folds 60% bonus
14 or more 70% bonus

For example, if you were to place a qualifying treble that is lucky enough to return £200, a 5% bonus of £10 will be added. If it was a four-fold returning £400, a bonus of £40 (10%). A correct five-fold earns a 12% bonus and a successful nine-fold gives you a up to 30% bonus. The percentage bonuses keep on climbing all the way up to that magical 70% maximum bonus. 

Massive bonuses from bets involving some of the most famous club sides in the sport playing in the most popular leagues combined with the biggest online bookmaker in the world. The Soccer Accumulator Bonus compliments the Bet Builder (18+, Ts&Cs Apply) customised bets feature from bet365 which is relatively new and is being seen to be emulated by most of the bigger bookmakers.

Many online bookmakers offer bonuses that at first glance are attractive but there are too many complex terms and conditions. This one is transparent and achievable….and you can win much more through bonuses when you have a winning bet. 

From three selections to 14 and upwards your profit from a winning multiple on teams from the four major European leagues and the Champions League could be boosted here. 

When placing your multiples please bear in mind the following observations:

There are no odds restrictions so in theory a customer could earn the minimum bonus by backing three strong favourites in a treble. However, the more selections included to increase the bonus increases the chance of one selection not winning and letting the bet down. Backing a match winner and both teams to score restricts winning bets to 2-1 and other scores.

The most common team score in a football match is one goal and the second most common total is no goals. That means a small percentage of matches end with one team scoring and the opposition scoring at least twice which is a requirement of a winning score and win bet. Leagues and markets have been carefully selected to minimise the probability of bet365 paying the bonus.

Bet365 Horse Racing Offers

bet365 provides a comprehensive service for horse racing but the online firm have taken things to a new level with their Best Odds Guaranteed promotion for races in the UK and Ireland. Most horse racing punters are seasoned bettors and will know of the great benefits a bet365 account (18+ T&Cs apply) has to offer but even still the website is packed with other features that make them such a top site in this field.

Best Odds Guaranteed

bet365 are offering Best Odds Guaranteed for all 28 races at the Cheltenham Festival. It is a huge betting meeting over four days in March (13th to 16th) and there are seven competitive races on each day. Customers with bet365 who take a price on a horse running at the Festival will be paid out at the starting price if that is bigger. New and existing customers can benefit from this concession. The offer is valid for single and multiple bets and win and each-way fixed odds markets count.

bet365 offer Best Odds Guaranteed on every horse and greyhound race - every day!

18+ Terms and conditions apply. Please refer to the bet365 website for full details. Please gamble responsibly.

bet365 are major advertisers in the Racing Post, which is the daily publication for the racing industry. The paper covers cards for every meeting in the UK and Ireland with form and analysis and features the main races from overseas. bet365 have grown alongside the massive increase in sports betting but still sees horse racing as a major product, despite changes in betting patterns.

Bet365 Price Promise

18+ Terms and conditions apply. Please refer to the bet365 website for full details. Please gamble responsibly.

ITV Racing 4/1 Offer from bet365

In January 2017 ITV became the sole terrestrial broadcaster for racing in Britain. The company took over from Channel 4 after falling viewing figures for the major races and festivals. ITV revamped The Morning Line and it is now called The Opening Show. The channel made a commitment to the sport and viewing figures have fared well. The team is young and enthusiastic and there is excellent chemistry amongst the presenters, commentators and reporters. Job’s a good ‘un!

Some racing professionals made the preposterous suggestion that there should be no betting coverage during the programmes. I wonder how many viewers tune in because they enjoy seeing horses run around a field? The vast majority of racing viewers have placed a bet or are interested in betting. Racing could not exist without betting and ITV reflects that dynamic. Betting does not dominate the coverage at the expense of form and human interest stories but it is intrinsic.

When racing is shown on free-to-view television betting turnover goes through the roof. There are two dedicated racing channels but they are based on subscription. Races can be viewed online but the big driving force behind turnover on a race is live coverage on ITV. Bookmakers are competing for a share of a significant pie and bet365 are taking on all comers with this with some of their Horse Racing Offers (18+ T&Cs Apply).

The Starting Price Model

British racing works on a unique starting price model whereby the on-course market determines the industry SP at which bets are settled in betting offices and online. The whole landscape of racing betting has changed with the arrival of exchanges generally and Betfair in particular. Betfair’s back and lay prices now drive the on course market and consequently the price at which bets at bet365 are settled.

Several leading UK betting brands now offer best odds guaranteed on racing in the UK and Ireland. Customers can take an early price on the morning of a race or have their winning bets settled at the SP. Customers are paid out at the bigger price of the two and this is guaranteed. The board price may ultimately prove to be bigger than the starting price and bets will be settled accordingly. The latest development is to enhance the best price offer which bet365 call Best Odds Guaranteed.

Racing On Terrestrial Television

Another development that could have implications for bet365’s racing involvement is the moving of terrestrial coverage of racing from Channel 4 to ITV. Viewing figures have fallen since a new company began working with Channel 4 to produce their racing output in 2012. The move to ITV could affect the amount of betting coverage in the broadcasts and this will filter through to horse racing turnover with online sportsbooks such as bet365.

One prominent and vocal trainer suggested that racing coverage on TV should have no betting content and focus on the horses and people behind the sport. However, betting and racing are intrinsically linked unlike other sports such as Football. Most viewers who follow horse racing do so for the betting element. It's almost a certainty that bet365 will be watching closely to see if betting still features heavily in the coverage.

Tennis Accumulator Bonus

18+ Terms and conditions apply. Please refer to the bet365 website for full details. Please gamble responsibly.

Tennis is a hugely popular betting sport and one of its attractions is the range and diversity of the betting markets. You can back Roger Federer to win the Australian Open or Andy Murray to win the next point in a match against Rafael Nadal. 

If you like long term ante-post betting or prefer the short and sharp next point winner markets you are served well. Tennis is a global sport that is played just about all year round which means there are plenty of opportunities betting on your favourite sport. 

One of the betting boons of the 21st century is in-play tennis betting and customers with bet365 are catered for with a multitude of live tennis betting matches (18+ T&Cs Apply). Due to time difference you can bet on tennis all around the clock. 

Tennis is a head-to-head sport and binary: one player wins and one player loses. Its winner takes all and mano-a-mano…its like boxing played on a court. Form is a massive factor in determining the outcome of matches. The playing surface must be paramount in your assessment. 

Rafael Nadal is the King of clay, Roger Federer is the master of grass, Andy Murray and Novak Djokovic excel when the courts are hard. But players further down the rankings have their preferred surfaces. That applies to men and women on the ATP and WTA Tours and the minor feeder tours in singles and doubles. You can even place your tennis accas in matches in the Davis Cup, Fed Cup and Hopman Cup.   

Tennis accumulators are great sources of winning bets when you know in matches the player who plays best on the underfoot conditions. You can combine a number of players in an acca….bet365 are one of the best bookies for these markets. 

The sport often brings together big favourites and underdogs but an acca uses the power of combined multiplied odds. On any day you can identify two players or more at odds of 1/2 (1.50) who have a massive advantage on form on a particular surface. 

These are the short priced players to back. There is plenty of information online which shows the surface a player excels on more than the rest. Combining a number of such players in a multiple will be lucrative but even more so with this bet365 Feature that applies to all the main and minor Tours and team Cups. The ball is always in your court. 

A double on two winning players at 1/2 pays 5/4, four winners at that price gives you a winning multiple at 4/1. bet365 will boost your acca winnings from 5 up to 50%, depending on the number of selections in a range from 2 to 12 or more. The offer applies for accas with selections to win the match, first set and set betting.   

The maximum boost could be £100,000 and if you win that it will be Game, Set and Match. 

Bet365 Casino New Customer Offer

Bet365 is one of the premier betting companies in the world and has expanded considerably over the past few years. The casino at Bet365 is every bit as big as their Sportsbook (18+ T&Cs Apply On Opening) and poker sites. You can play all of the popular classic casino games such as blackjack, roulette, baccarat and online slots. In fact their online slot machines cater for every taste and offer the chance to win some very useful extra money.

Live Dealer Games Available

Whether you prefer to play at home on your PC or on your mobile device, the Bet365 live dealer games are taking the world by storm. If you enjoy going to live casinos but there isn’t a venue close to your home then the alternative is to play with an actual live dealer. You can place your bets just like with a normal casino dealer and you can see the action unfold before your very eyes and all in the comfort of your own home with your preferred technology.

These games are streamed from live studios through high definition making it the next best thing to actually being present inside an actual casino.

No Download Facility

All of our recommended casino sites have a no download capability and Bet365 is no different. So what exactly does “no download” mean? Well it is exactly what it says on the tin: this is that you don’t need to download any software to play and you can gain access to the Bet365 casino direct from your web browser. All you need to do is go to their mobile site and away you go.

Big Bonuses and Rewards at Bet365

If there is one thing that Bet365 are noted for and that is player bonuses and rewards. This is one of the primary reasons as to why they have become one of the premier betting and casino companies in the world. They know how to look after and take good care of their customers. That should be more than a good enough reason to join the Bet365 revolution.

So just what types of bonuses and rewards do Bet365 have to offer? Well this page is focusing on their online casino and so this is where we are going to focus our attention. The online casino at Bet365 offers the following bonuses:

  1. Welcome Bonuses
  2. Referral Bonuses
  3. Cash back Bonuses

Welcome bonuses are as the name infers, a bonus paid to the player for coming to the site. If you then happen to refer someone you know to Bet365 then you gain what is called a “referral bonus” as well. In fact many Bet365 customers do very well out of referrals and some go onto become full time affiliates.

Introduction to the Bet365 Casino

Some people are intimidated and put off by the thought of going to an online casino. We are here to tell you now that there is absolutely no reason to be. Bet365 have one of the most user friendly and easy to navigate casino interfaces anywhere on the internet. So whether you are a novice to online casinos or a seasoned veteran, it makes no difference.

All you need to do is click on the “casino” option on the Bet365 homepage and it will take you directly to it. From here you will be able to choose your favourite casino game and the most popular ones are listed first. There is also a banner showing you how to download the Bet365 casino app too if you are looking to play by mobile. Bet365 offer numerous features on their casino section and here are the main ones.

  • Slots Club
  • Mobile Casino
  • Player Guides
  • Live Casino
  • Player Points
  • VIP Scheme

So it is clear to see that at Bet365, players are spoilt for choice. Their VIP loyalty scheme caters for players who create more action and stay loyal to Bet365. This just goes to show that Bet365 really do value their customers and take every available method to ensure their happiness. The VIP program is split into three levels of Gold, Silver and Bronze.

Each level has its own unique bonuses and tiers allowing the player to earn while they play their favourite casino games. The equation is a simple one, the more you play the more you gain.
If you are at all concerned about depositing your money with any online betting site then fear no more. The Bet365 casino is one of the most trusted and reputable companies in the world.

They are regulated by professional bodies and regularly checked by market professionals for areas such as game fairness and security measures. Your personal details are totally secure with their state of the art SSL (Secure Sockets Layer) encryption technology so you can deposit and withdraw money in total safety when you play at the Bet365 casino.

Bet365 Casino Games

When people go to any casino then the number one reason for going there is to play the casino games. Bet365 have one of the largest selections of casino games at any online casino. Once you have created your player account and used your PROMO CODE then you are good to go inside the casino. So the next question is which casino games do you want to play? Well here are just a few of the games that Bet365 have to offer you:

  • Slot Games
  • Card Games
  • Table Games
  • Video Poker
  • Live Dealer Games
  • Jackpot Games

So if you want to feel like James Bond at the roulette tables or baccarat tables then you can. Alternatively you need to seek out the online slot machines too because success at the slots with the large jackpots really can make your dreams come true. With over a hundred slot machines on offer most of which are themed, this creates an interesting dynamic for any budding slot machine player. In fact the slot machines are one of the most popular casino games at Bet365 simply because of the huge payoffs that can be obtained.

Live Dealer Experience at Bet365 Casino

The entire purpose of the Bet365 casino is to give the customer the best and most rewarding experience possible. A large part of that experience has been created by their live dealer casino games. Bet365 have one of the best and most advanced live dealer casinos anywhere online at this time. So if you want to interact with an attractive female dealer whilst still playing your favourite casino games then this is surely the place to be. The steps to reach these fantastic games are simple and straight forward.

Simply :

  1. download the software or app or play direct from your browser.
  2. Just take a few minutes to open an account with Bet365.
  3. Use your preferred deposit option to safely download your funds.

Once you created your account, there are a large of games including all the classic casino games you would expect such as. Blackjack , roulette, baccarat and pontoon. However if you are after a more authentic casino feel, there is also a number of live casino options available. Streamed in high definition with human dealers, punters can experience a true casino experience.You can also use your Bet365 casino account (18+ T&Cs Apply On Opening) on the go with their app on either your mobile phone or tablet. There is also the option to use the mobile site, meaning you can enjoy your favourite casino games on the go, without the need for any download. Simply head to the mobile site for all the excitement of the instant play games as well as the the live casino options.

18+ Terms and conditions apply. Please refer to the bet365 website for full details. Please gamble responsibly.

Bet365 Bingo New Customer Bonuses

Bet365 offers an extensive range of bingo games courtesy of the Virtue Fusion network. The different game variants allow players to explore a variety of themes such as Rainbow Riches, Deal or No Deal, and Lucky Numbers Bingo at flexible prices that are often as low as 2p.

While the brand was originally launched as an online sports betting site, there are now multiple online portals within bet365 which members can gain access to using a single sign-in. They include Sports, Casino, Games, Poker, Vegas, Bingo, and In-Play. 

The great news is that August 2019 doesn't just see a new welcome offer for new customers. Existing customers will be delighted to see the new site design.

Games on the bingo main page at bet365 are displayed under the following headings:

  • Featured
  • Slots
  • Multiplayer
  • Scratchcards
  • Casino
  • Other

When you hover your computer mouse over one of the game thumbnails, you can see at a glance some of the key details about it. For example, the online slots show you how many reels and paylines there are, as well as the minimum bet-per-spin.

Each game features its name and an appropriate graphic that reflects the theme. Slots which replicate slot machines in actual casinos and other licensed premises are available in a number of themes such as films and television and fairy tales. Games are accessed by opening the Bingo Lobby at which point players must login using their unique username and password.

Bet365 Bingo Promotions

Online bingo is highly competitive and the major operators offer several promotions to attract new customers. Bingo players can be a bit fickle and open more than one account. Sites do their best to retain their customers with regular incentives so you can see the offering of bonuses and other offers is important. Some promotions are only available for new customers and bet365 spend a great deal of money on acquiring new accounts. bet365 can afford to advertise their products including bingo on TV and in the National Press. In addition, they offer several ongoing and event related promotions and the main ones are described below:

bet365’s large selection of bingo promotions also includes the following:

  • £10,000 Rainbow Riches
  • Winter Value Nights
  • £25,000 Speed Bingo
  • Christmas Party Night
  • Mojo Hot Ball
  • Ready Stead Go
  • VIP Night
  • Rush Hours
  • Team Bingo
  • Bingo Slots Club
  • Bingo Linx
  • Rainbow Riches
  • The Breakfast Club
  • Super Free Bingo
  • £2,000 Bonus Bingo

These promotions feature a range of prizes and themes and are available to all customers.  Player acquisition and retention are the main objectives of Bet365’s package of bingo promotions.

The latest figures show £6.8 billion spent on bingo in a year with a significant increase in players using mobiles for bingo. bet365’s share of the online bingo market is difficult to assess but their established sportsbook with one of the most popular new customer bonuses (18+ T&Cs apply) has over 6 million active customers and some of them will also play bingo. Figures are also not available for the breakdown of players by gender but it’s a fair assumption that more women than men play bingo on bet365’s website while men are more likely to place sports bets.

Bet365 Bingo Community

One of the features of online bingo at bet365 is the element of community. Bingo is a social game so bet365 tries to replicate the bricks and mortar experience with some community based products. Members of the VIP Club receive special features, a loyalty scheme rewards points for playing that can be converted into prizes and customers can play through a ‘buy one get one free’ feature. Players can win bonuses in Chat Rooms and engage on social media. The most recent winners are also displayed with reference to the game and prize.

Online bingo dates back to 1996 and it is an area of gaming that has seen massive growth, especially in the last ten years. Online bingo sites use a random number generator and most create an environment of sociliabilty with chat and forums. Bingo in bricks and mortar facilities has a long history in the UK. The online market is dominated by betting brands such as bet365 and established bingo operators. Games cater for different levels of staking and players can use several cards. Bingo is seen as a game of chance rather than skill because every player has an equal chance of winning.

Bingo on Mobile

Bet365 Bingo games can be played on almost all smart-phones and tablets. There are dedicated mobile apps on offer in both the Apple App Store and the GooglePlay Store, and if you own a different type of device, you can simply log-in via the main website using your mobile internet browser.

Television Advertising

Bookmakers have been allowed to advertise on television since 2007 and have spent over half a billion pounds on TV adverts since 2012. bet365 sponsor major televised sporting events and place adverts during the intervals of matches and fixtures. They have a major promotion related to ITV Sport racing which at the end of 2016 moved across from Channel 4. Viewing figures have plummeted on Channel 4 which is a minority channel and with ITV having a bigger audience, it will be able to promote racing across its platforms. Coronation Street and the X Factor are popular shows and in the commercial breaks during these programmes racing on the channel could be promoted. The televising of racing changed early in 2017 and bet365 are now involved as it fits in with their brand and target customer.

The Racing Post

Bet365 also has strong business links with the Racing Post, which is the daily industry publication for the horse racing and sports betting industry. The paper relies heavily on bookmaker advertising but still maintains its independence and is more on the side of the punter than the bookmaker. bet365 advertise their event specific promotions in the Racing Post. They also advertise in the national mainstream Press but most of their advertising budget is spent on offline advertising in the Racing Post and some other less popular betting and racing publications.

Bet365 take out a full page of advertising in the sports betting section of the Racing Post to promote some of their Offers for selected major football matches in the Champions League and English Premier League. As it stands BT Sport and Sky Sports are the main broadcasters of football in England but that could change when new television deals are negotiated. These are subscriptions channels but don’t attract the mass audiences of ITV and BBC but viewing habits are changing more to online and mobile. bet365 is now established as one of the most recognisable betting brands in the UK. Ownership of Stoke City Football Club has further promoted the brand.

Brand Awareness

Bet365 have a major advantage over some of their nearest rivals in that the company is purely an online business. Ladbrokes, William Hill and #Betfre#d are also retail bookmakers which means they have to pay for premises and shop staff. bet365 can focus on their online division without incurring the costs of running betting offices. The promotions they offer are more about marketing than trading their prices.

If ‘100 people were surveyed’ and asked to name a bookmaking firm 10 years ago Ladbrokes and William Hill would probably have dominated the poll. Towards the end of 2017 the majority would probably say bet365 and that is down to their promotions. The in-play part of the sportsbook is heavily promoted in adverts on ITV.


bet365 have become a leading betting brand partly due to their range of sports and markets, especially in the live betting environment. They also invest heavily in promoting the brand and Offers are related to horse racing. The sport in Britain towards the end of 2016 is in a state of flux but bet365 are unlikely to stop investing as many of their core online customers still have racing as part of their betting portfolio.

Horse racing is the traditional betting sport in betting offices in the UK. Customers in the British and Irish online betting market expect a good racing service because of their background and bet365 deliver with a extensive range of races and betting opportunities for meetings in Britain and important international races.

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About Our Star Rating:

Conclusion: One of the more generous Sign-Up Offers in the betting world (18+ T&Cs Apply). Bet365 offers an extensive range of leagues and markets across all the main betting sports and some of the more obscure. Pre-match odds are available in a timely manner and the range of live events is unmatched across the online betting industry. Customer queries are dealt with efficiently and the concessions are of some value and the conditions are achievable.

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