Best UK Free Bets with

A warm welcome to the hottest website online for sports free bets and new customer offers via as we categorise the smallest to the biggest welcome incentives on the market.

Our Top Recommended Bookmakers For New Customer Offers:
18+ New Customers Only. Terms & Conditions Apply. Please Gamble Responsibly

New Customer Opening Account Offers

18+, Ts & Cs Apply. New Customers Only.

Featured Free Bet with Coral bet £5 get £20

Sign Up with Coral as a New Customer and you can take advantage of their Bet £5 Get £20 Offer

£20 Free Bets Coral
18+ New Customers Only. Terms & Conditions Apply. Please Gamble Responsibly

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply

View Details and Full Ts & Cs »

WHAT IF......  Leicester City win at Chelsea for the second game in a row?  You can get odds of 4/1 at Paddy Power on them winning at Stamford Bridge this afternoon.

DID YOU KNOW ..... Two of the last three Reading home league games have ended goalless. It's 17/2 at Ladbrokes that their game against Cardiff City today ends 0-0.

PLEASE NOTE: Odds correct at time of writing. Live Odds change regularly and  will need to be checked and verified by you on your chosen bookmaker's website.

Check Out Our Premier League Statistical outlook on the coming season looking at stats on all teams and how they might fare in the 2019 / 2020 Season but if you're more of a cricketing buff then we have our new Ashes Cricket analysis page live now to view how things have gone over the years from a numbers point of view.

William Hill

William Hill are currently offering a Bet £10 Get £30 free bet bonus to new customers. Create a new betting account through, then make a minimum wager of £10 as your first bet and be rewarded with a 3 x £10 free bet bonuses!

You must enter the current special free bet code : C30 when you register.

18+, New William Hill online customers only | Min. unit stake of £10/€10 at odds of 1.5 (1/2) or greater | Only the “win” part from EW bets will count | Free bet terms, payment method & country restrictions apply | Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets | All Free Bets must be wagered within 30 days | Terms & Conditions Apply. Please Gamble Responsibly

Go to William Hill »

The Premier League is comprehensively covered with bet365's football Markets (18+, Ts & Cs Apply).

Features such as the league Matches, Outright Winner, Top Goal scorer and League Betting.

Bet365 Have a New Customer open Account Offer in the form of Up to £100 in Bet Credits.

Up to £100 in Bet Credits for new customers at bet365 | Min deposit £5 | Bet Credits available for use upon settlement of bets to value of qualifying deposit | Min odds, bet and payment method exclusions apply | Returns exclude Bet Credits stake | Time limits and T&Cs apply.

Go to Bet365 »

Betfair have a great £100 in free bets offer if you join today using the promotional code ZBBC01.

Place 5 x £10 (or more) on selections at odds of at least 1.5 (1/2) or greater within 30 days of joining and you'll receive £20 in free bets.

This process can be repeated five times making a maximum of £100 on offer.

Once you have carried out the qualifying requirement, the bonus funds should be in your account within 24 hours.

New Customer offer | Place 5 x €/££10 or more bets to receive €/£20 in free bets | Repeat up to 5 times to receive maximum €/£100 bonus | Min odds 1.5 (1/2) | Exchange bets excluded | 18+, T&Cs apply.

Go to Betfair »

888Sport have come up with a fantastic Welcome Offer for new customers - Bet £10 Get £30!

When you register for a new online sports betting account with 888sport through, you can claim £30 in 888 sport free bets by simply making a first bet of £10 or more at odds of 1/2 or greater.

  • New customers only
  • Minimum deposit of £10 using deposit code 30f
  • A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market
  • Minimum odds of 1/2 (1.5)
  • Free bets credited upon qualifying bet settlement and expire after 7 days
  • Free bet stakes not included in returns
  • Deposit method and withdrawal restrictions apply
  • Full T&C’s apply
Go to 888Sport »
Paddy Power

Join Paddy Power today and take advantage of their £20 risk-free free bet offer. You can quickly access the Paddy Power site by using the links on this website.

Sign-up and make a first bet of £20 on their sportsbook and if it loses, Paddy Power will refund it in cash!

So you'll get a £20 free bet from one of the market leaders in sports betting and rewarding money-back promotions and Money Back Specials.

Risk Free £20: New customers only, limited to one per person. | Place your FIRST bet on any Sportsbook market and if it loses they will refund your stake in CASH. | Max refund for this offer is €20. | Only deposits made using Cards or Paypal will qualify for this promotion.| T&Cs apply. Paddy's Rewards Club: Get a €10 free bet when you place 5x bets of €10+. | 18+, T&Cs apply.

Go to Paddy Power »

Open a new Sportingbet account and get a sign-up bonus that gives you a £10 Free Bet if your first bet on the site is a loser

Deposit at least £10 and place a first bet of up to £10 at odds of at least 1/1 (2.0) in order to qualify for this welcome offer. If your bet doesn't go your way and loses, you will then receive a free bet of up to £10 to use on the Sportingbet sportsbook.

Players must:

  • Be 18+
  • Be located in the United Kingdom
  • Be a new player with;
  • Arrive at via the page advertising this promotion and
  • register during the Promotional Period.
Go to Sportingbet »

From 10am on Monday July 29th, there's a new exciting welcome offer at BetVictor. Open a new BetVictor account and make a first bet of £5 to get £40 to kick start your punting experience with the popular bookmaker.

BetVictor are also regularly amongst the best odds for the ever popular Premier League and this incentive must be one of the lowest depositing requirements to get the most leverage on your first commitment.

New Customers Only. | Deposit via credit/debit card. | Bet £5 at odds 2.0+ (evens) within 7 days of registering. | Cashed out bets excluded.| Receive 2x £10 free bets, valid for set types @ odds 2.0 (evens) | You also receive a £20 casino bonus, 40x wagering requirement to be fulfilled before withdrawal. | Bonus expires in 7 days. | Geographic restrictions apply. | T&Cs Apply& | 18+ | | Please gamble responsibly

Go to BetVictor »

Register for a new bwin sports betting account, make an opening deposit of up to £10 or more and place a sports bet of up to £10

If the bet turns out to be a losing bet then you can receive up to £10 back in the form of a free bet as a bwin Welcome Bonus.

bwin have their new 5 team Acca insurance, check this out as a further enhancement to your betting experience with them.

  • New Customers Only. Aged 18+
  • Sign up and make an initial minimum deposit of £10.
  • Place a bet of up to £10 in the sportsbook section of the site at odds of 1/1 (2.0) or greater to qualify.
  • If your bet loses, receive up to £10 back as a FreeBet.
  • Your free Bet must be used within 7 days.
Go to Bwin »

Boylesports current welcome offer to all new customers is £25 worth of Free Bets

Create a new account with Boylesports through, and place your first bet of £10 at odds of 1/2 (1.5) or greater and Boylesports will give you a free bet of £5, with a further £20 on offer after some straightforward qualifying terms.

  • Minimum £10 stake required for initial £5 free bet. Cash stakes only.
  • Min Odds 1/2 (1.5).
  • Max £25 in free bets.
  • Subsequent free bets equal 50% average of each 3 qualifying bets.
  • 13 bets required to receive full £25 free bet.
  • Qualifying bets must be placed within 30 days of opening account.
  • 18+ New Customers only. Full Terms & Conditions Apply. 
Go to Boylesports »

MoPlay offer their new customers a welcome offer that can see them receive £30 in free bets. Simply register with the site using the link on this website.

Then, place an initial bet of £10 at minimum odds of 1/2 (1.5). Once settled, you will receive an opt-in prompt, simply accept the promo (only turn it down if you want the casino bonus as you can’t have both) and within an hour two £15 free bets will fly into your account.

  • 18+ and resident in the UK
  • Only available in GBP
  • Minimum £10 bet at odds of 1/2 (1.5) or greater.
  • The qualifying bet must be settled within 13 days of registering with the site, if this has taken place after January 9, 2019.
  • On settlement, opt-in to promotion and receive two £15 free bets.
  • Free bets are valid for seven days, stake not returned.
  • T&Cs apply
Go to MoPlay »
Royal Panda

Royal Panda offer their new customers the chance to start life on their site with a Bet £20 get a £20 Free Bet offer. All that is required is to register with the site and make a minimum deposit of £20. Then you need to place a £20 bet on a selection with minimum odds of 2.0 (evens). here are the main terms of Royal Panda Free Bet offer:

  • 18+, first deposit only, T&Cs apply.
  • Opt-in required.
  • Minimum deposit and stake £20 (min odds 2.0).
  • Credited after all qualifying bets settled.
  • Deposits with Skrill, Neteller and Paysafecard not eligible.
  • Initial £20 free bet not returned.
Go to Royal Panda »
Mr Green

Mr Green have made the long trodden path from a casino operator to a fully-fledged sportsbook and are quickly gaining a distinguished reputation.

Join Mr Green through today in order to get your hands on their Bet £10 Get £10 Free Acca Bet welcome offer.

  • The welcome offer applies to new customers only. 18+
  • A minimum initial bet of £10 is required.
  • The qualifying bet must be placed at odds of 3/1 or bigger.
  • The £10 Free Acca Bet (3 selections or more) will appear in an account once the qualifying bets have been settled.
  • Customers have 7 days to use the free acca bet before it is lost.
  • Any returns that accrue from the free bet will not include the stake.
  • Full terms & conditions apply.
Go to Mr Green »

Unibet is one of the biggest bookies in Europe with a support base of just under six million customers around the world.

Unibet is offering a Bet £20 get £40 welcome bundle for all new customers who join one of the best bookmakers.

New customers only. | Minimum deposit £10. | £20 Free bets credited, regardless of first bet outcome (win/loss), once £20+ qualifying sportsbook bet has been placed with minimum odds of 1.4 (2/5). | Free bets available for use on any market. | Horse racing is excluded from offer. Cashed out bets will cancel the offer. | First qualifying bet only. | Free bet offer will expire after 30 days. | £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. | 18+. UKresidents only. | T&Cs Apply.

Go to Unibet »

Signing up to Totesport through is fast and secure. Open a new account and get up to £35 in their Free Bets Welcome Package. New customers are able to qualify for both the up to £25 Matched Free Bet on Sports and the £10 Cash Back on Totepool in either order.

Matched Bet Offer : New Customers aged 18+ residing in the UK (including Northern Ireland) | Stake between £5 and £25 or more in cash at odds of at least evens (2.0).  | Minimum free bet received is £5 and maximum £25 | Awarded free bets will be available within 24 hours of qualifying bet being settled | The free bets will be valid for seven days | Full Terms & Conditions Apply.

£10 Cash Back : £10 or more must be staked in one transaction on your first single Totepool bet |This must be done within 60 days of opening your account |The £10 will be in your account within 24 hrs of the qualifying bet being settled | Customers depositing with prepaid Visa, MasterCard  or e-wallets are not valid for this offer | Full terms & Conditions apply.

Go to Totesport »

Mobilebet are enticing new customers with a bet £10 Get £10 sign-up offer. By simply making an initial bet of £10 but it cannot be a single bet. Multiple bets of doubles or more qualify and the minimum odds need to be 2.0 and placed within 14 days of opening your account.

  • Only new customers located in the United Kingdom qualify.
  • You need to opt-in to receive this welcome offer.
  • The qualifying bet has to be made within 14 days of joining the site.
  • This is a sportsbook offer and accepting it will mean you cannot receive any other welcome offer.
  • An initial deposit of £10 is required.
  • Your qualifying bet has to be a multiple bet (doubles and above) at minimum odds of 2.0. Single bets do not qualify
  • On settlement you will receive a free bet of £10 valid for 14 days.
Go to Mobilebet »

If you want to join a site that is a little bit different from the many others that are online, then a trip to MustardBet is advisable. When you join there's a welcome offer awaiting you in which you can receive £/€10 free cashback when making a first deposit of £/€10 or more.

  • Available to new customers only
  • Need to opt-in to offer before first deposit is made.
  • MustardBet verification process must be gone through before you are valid to receive the offer.
  • Make first deposit of at least £/€10.
  • Free cash will be in your account within 30 minutes.
  • No expiry restrictions.
  • No max returns or min stake required.
  • Amount received can be used on any sport/casino market.
  • 1x wagering requirement to be fulfllled before withdrawal.
  • There are no expiry restrictions to the extra £/€10 awarded
  • There are no maximum returns or maximum stake requirements
Go to MustardBet »

ComeOn are offering new customers a 100% Matched Bet Offer worth up to £10, which can be spent across a wide variety of sports and alternative betting options.

Simply sign up using the link button below and make a deposit of at least £10 and place your first bet. ComeOn will then match your initial stake, up to a maximum of £10

  • New UK customers only. 18+
  • You must opt-in to the £10 Free Bet promotion upon registration.
  • Minimum £10 deposit and qualifying bet required at minimum odds of 1.8 in any sportsbook market, within 14 days of opening account. Each way bets do not qualify for this offer.
  • Min. deposit of £10 required
  • You will receive your £10 Free Bet Token within 24 hours of your qualifying bet being accepted.
  • You cannot use this promotion in conjunction with any other Welcome Offer. This £10 Free Bet does not exclude you from taking the Casino £25 Deposit Bonus at a later date.
  • Full Terms & Conditions Apply.
Go to ComeOn »
32Red Sport

Join 32Red Sport today and be rewarded with up to a 100% profit boost on your first in-play bet.

Sign-up, select your chosen profit boost and 32Red Sport will boost any winnings on your first bet by your chosen amount from anything from £10 to £100!

  • New Customers Only. 18+
  • The profit boost is calculated on net profit from the in-play bet, excluding original stake.
  • For example a winning £50 bet at 2/1 would generate £100 net profit which would be used to calculate your profit boost payout.
  • The minimum odds available for profit boost is Evs. The maximum profit boost that will be credited is £100.
  • Bets enhanced using a profit boost will not be eligible for our early cash-in feature.
  • Full Terms & Conditions Apply.
Go to 32Red Sport »

Types of Free Bets

Bookmaker free bet offers can be categorised as follows:

  • Deposit from new customers
  • Non-deposit for all customers
  • Event specific
  • Mobile Specific
  • Enhanced odds 

All the leading online major bookmakers are competing in this area. Much of the marketing activity centres on major soccer matches in the Premier League and Champions League that are televised live. The new model targets a customer watching a football match in a social environment with the desire and technology to place a bet in-play. Fun and engagement are the latest buzzwords reflected in the following types of free bet:

Deposit Free Bets

This type of free bet is generally specifically on offer for new customers who must make a deposit. Usually stringent terms and conditions apply and it really is a case of not ignoring the small print. Any deviation from the documented procedure will result in the free deposit bet being invalid. Generally the amount will correspond to the initial deposit and there is a range of allowable funding of the new account from a minimum to a maximum.

Non Deposit Free Bets

Non-deposit free bets are usually valid for new and existing customers. They are not dependent on funds being transferred into a betting account. These formats are much less widespread than the deposit specific type. The potential profit is hence much lower as the risk to the online bookmaker is higher. Betting margins mean turnover is paramount so the downside of easily achievable conditions is that non-deposit free bets are relatively low in value but can be utilised more often.

Event Specific Free Bets

The market for these offers becomes more competitive for the major racing festivals and races and soccer tournaments. The quest for new and existing business is most intense during the Cheltenham Festival. This is the most popular meeting of the year and usually produces lucrative free bet promotions for the punter. The Grand National is the standalone race that generates most betting turnover but, surprisingly, free bets and promotions are actually reduced by the bookies for this event due to the nature of new customers being the householder, rather than the seasoned bettor, who will register and take the introductory funds but then never return again. The bookmaker ruthlessly regards this type of customer as "Low Value" and so can often withdraw the free bet for the Grand National event only. Specific live televised football matches in the Premier League and Champions League generate free bets and the soccer World Cup and European Championships both on a four year cycle lead to them being made available to new and existing customers.

Mobile Specific

More bets are now placed on mobile devices than on desktops so bookmakers are striving to get customers to use betting apps. All the major devices are covered and mobile versions can be accessed through a download or website link. However, only selected bookmaker apps are available on Google Play which does not allow all betting related applications. Some free bets are only available using the mobile version of a bookmaker’s betting products but they can be accessed through Android and iPhone.

Enhanced Odds

Live televised football matches generate enhanced odds because they attract large audiences including the casual and committed customers. Better odds are often associated with :

  1. a player to score
  2. a player to score and his team to win
  3. one team to win and both teams to score

These offers are often only available during a limited amount of time and staking restrictions apply. Double and treble odds are offered for specific events to take place such as a goal early in a match or a headed goal.  Bets are void if a player named for the purposes of enhanced odds does not play.

The Free Bet Journey

The following tick list should be worked through in order to complete the free bet journey:

  1. Identify a free bet
  2. Open an account
  3. Specify the bonus code if applicable
  4. Deposit funds
  5. Place qualifying bet
  6. Claim bonus
  7. Calculate staking and odds for counter bets
  8. Place counter matched bets
  9. Complete turnover requirement
  10. Withdraw funds 

Bookmakers compete for new customers and try to keep existing customers by offering free bets. Dedicated websites highlight the best offers with banners and affiliate links to online operators. Bonus and promotional codes are used by these sites to ensure they receive commission for converting new customers. The affiliate market is now well developed but free bets are increasingly taking over from content in establishing the links between affiliate and bookmaker. Other sites document the journey that customers take from being attracted by a free bet offer to placing a bet and maximising winnings or minimising losses.

Current Trends with Free bets

Betting is now a type of commerce that is being increasingly conducted online. Engagement is constantly evolving with a shift away from the desktop to mobile and tablet devices. There is also a greater emphasis on live sport and more spontaneous betting, especially on football. In 2015 75% of bets taken by one of the biggest names in the industry were football related.

Branding is important when customers are considering opening a new account. The market is dominated by a small number of leading brands who are competing with less well established operators. The sector is becoming consolidated with some major mergers pending which will spread costs and allow more of the budget to be spent on free bets. William Hill is seen as the most trustworthy operator in the UK market. Advertising improves brand awareness and Paddy Power are particularly strong in this area. Both these companies offer free bets to new customers.

Customer loyalty is fundamental to business success and online betting is massively competitive. The key factors in choosing which online bookmakers to engage with were recently highlighted in a prominent Horse Racing paper with reference to research conducted in this sector. The most important factors were identified as follows:

  • Free bet offers: 46%
  • Brand reputation: 37%
  • Best odds: 27%
  • Quality of website: 25%
  • Others

The majority of mobile customers have more than one account. However, 38% of existing account holders have the propensity to open one more account. That suggests there is still scope for growth and justifies the cost and investment of offering free bets. Marketing has a key role to play and bookmakers spend millions on promoting free bets on television and in the national and betting specific Press. Most national newspapers have collaborations with bookmakers.

The attractiveness of one particular sport is linked to the scope for live betting and event-specific free bet offers. Football bets and to a lesser degree other free bets on sports like tennis, cricket and both codes of rugby can take advantage of the limited nature of the live horse racing product. In an admittedly limited survey using a site that highlights free bets about four times as many were associated with football than racing. The offline market is centred less around racing and more about free bets on football and numbers games, lotteries and Fixed Odds Betting Terminals. Free sports bets are prevalent in the online market.

Bag Yourself The Best Acca

18+. Acca Insurance: Min selection odds 1/10. Acca odds 3/1. Pre-match straight line accas only. 1 free bet up to £/€10 per customer/day, credited within 24 hrs, valid for 7 days, Min 1 boost per day. Full T&Cs apply

Bet £10 Get £5 Free Bet for each of Saturday's Premier League Games

New customers only (+18) • £10 dep using promo code "PL35" • Min stake £10 at odds of 1/2 (1.5) • Free bets credited upon qual bet settlement and expire after 7 days • Withdrawal restrictions and full Ts & Cs apply.

Receive a £5 Free Bet when you wager £10 Live on any Ashes match

18+, new and existing customers. Stake £10 in-play bet on any of the five tests against Australia. Minodds req are 1.4 (2/5). £5 free bet awarded on settlement of qual bet. Free bet has to be used in 7 days. T&Cs apply.

Bet £10 Get £30 in free bets + £10 on any horse racing market

New Customers only - £10 min dep using promo code "RACING" - First bet must be placed on any market - Min stake £10 at odds of 1/2 (1.5) - Free bets credited upon qual bet settlement Full T&Cs apply.

Beat The Drop – £/€1,000 Pot to Start, 10 Questions to Answer, Keep What’s Left in Cash

Sign up to Paddy Power & the first time you play Beat the Drop, you will automatically receive 30 days of free play. Unlimited play of a ‘10 Q - €1,000 Pot’ game. You can only enter one game at a time. T&Cs apply.

Bet £10 Get £30 Plus £10 on any golf in free bets

New customers only – Min dep of £10 using deposit code 10FREE - qualifying bet is real money stake of at least £10 placed on any sports market. Min odds 1/2 (1.5) - Free bets expire after 7 days, full T&Cs apply.

Topical Feature Lists

If you fancy a break from the serious side of betting, take a look at our Topical Feature List for a bit of a giggle.

Click Here To View The List »
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