New Customer Opening Account Offers

18+, Ts & Cs Apply. New Customers Only.

Best UK Free Bets with

A warm welcome to the hottest website online for sports free bets and new customer offers via as we categorise the smallest to the largest welcome incentives in the industry. There are new bonuses emerging frequently in the UK and we keep you up to date with the bookies who may be worth registering to bet with and the incentives to take advantage of.

Our Top Recommended Bookmakers For New Customer Offers:
18+ New Customers Only. Terms & Conditions Apply. Please Gamble Responsibly
Featured Free Bet Offer - 10bet

10bet have a wide range of promotions available for their customers. In addition to their welcome offer, 10bet have regular promotions that can see free bets and bonuses received. This includes a bonus of up to 50% with their Acca Boost promotion. There's also The Ten Club with plenty of help and offers for VIP customers.

Click here to go to 10bet »

The Premier League is back in full swing and we take a look at who the leading contenders are to take the title in the 2022-2023 season in our Premier League Preview which is now live.

One of the most anticipated events of this year will of course be the Footbal World Cup that begins on Sunday, November 18th, 2022. it will be a huge test for the British nations taking part to gauge where they really stand against the rest of the world. Conditions in Qatar will be interesting to watch and may play a huge factor in results.

If you are new to this area of sign-up offers in the betting world then here are some useful links to navigate this page for guidance:


As always, bet365 lead the betting world with their New Customer Sign Up Offer (18+, Ts & Cs Apply) which gives newly-joined punters the opportunity to bet on one of the most comprehensive betting sites in it's sector.

The latest Bet365Bet £10 get £30 Free Bets Offer for New Customers is in the form of Up to £30 in Free Bets paid as Bet Credits.


Go to Bet365 »
William Hill

William Hill are currently offering a Bet £10 Get £30 free bet bonus to new customers. Create a new betting account through, then make a inimum wager of £10 as your first bet and be rewarded with 3 x £10 free bets when your qualifying bet is settled.

You must enter the current special free bet code : R30 when you register.

  • 18+. Play Safe.
  • 3x £10 free bets.
  • Free bets expire after 30 days.
  • New customers signing up through mobile or tablet device only.
  • Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets).
  • Further terms apply.
  • Play Safe
  • #Ad
Go to William Hill »

Open a new 10BET sports betting account and get up to £50 as a deposit bonus by registering with this excellent bookmaker represented here through

No complicated betting rules. Just sign-up to 10bet, make a first deposit (minimum. £15) and you can get a 50% deposit bonus up to £50.

  • New bettors get 50% of deposit up to £50
  • Once per household; Min deposit £15 (no Skrill/Neteller)
  • Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount
  • Bonus expires after 60 days
  • Min odds of 4/5 on singles, or 2/5 per leg for acca
  • Some bet types excluded
  • See full terms and conditions on the 10bet website
  • 18+
Go to 10Bet »

Open a new Coral Sports betting account, make a £5 bet and get a £20 free bet token from Coral instantly into your account.

Signing up to Coral today through and bet just £5 to get 4 x £5 free bets, making a total of £20 on offer for new customers!

18+. UK+Ireland Customers Only. | Min first bet £5 at odds 1/2 or more. | Tote and Pool excluded. | Must be placed within 14 days of account Registration. | £20 credited as 4 x £5 free bets. | Not valid with Cash Out. | Free bet valid for 4 days. | Free bet stake not returned. | T&Cs apply.

Go to Coral »

The team at have got some NEWS - Boylesports have a £25 free bets bundle available for new  UK customers (excluding Northern Ireland) who are 18+ 

How to Claim Your £25 Free Bets Bundle from Boylesports?

Terms and conditions

  • 18+. UK Customers (Excluding NI) only.
  • Cash stakes only. Min £10 stake required for initial £5 free bet.
  • Min odds ½. Max £25 in free bets.
  • Subsequent free bets equal 50% average of each 3 £5 max qualifying bets.
  • 13 settled bets required to receive full £25 free bet.
  • Qualifying bets must be placed on sportsbook within 30 days of opening account.
  • Cashed out bets will not qualify towards your average stake.
  • One free bet offer per customer, household or IP address only.
  • Free bet expires after 7 days.
  • Payment method restrictions apply.
  • T&Cs apply

There is also a Boylesports Mobile Offer available - See details and Ts and Cs here

Go to Boylesports »

Unibet is one of the biggest bookies in Europe with a support base of just under six million customers around the world. The Current Unibet Sign Up Offer is Money Back as a Bonus up to £40 if your first bet loses + £10 Casino bonus welcome bundle for all new customers who join one of the best bookmakers in the UK.

18+ | New customers only. | Min deposit £10. Money back as bonus if first sports bet loses. | Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. | Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. | Bonus expires 7 days after opt-in. | Full T&C's. T&Cs Apply.

Go to Unibet »

Ladbrokes are offering a welcome offfer where new customers can claim £20 in free bets after making a qualifying bet of just £5.

Register for your new Ladbrokes account using the Promo Code 20FREE and make an initial bet of £5 on a sport of your choice at odds of 1.5 (1/2) or greater.

You can then claim four £5 free bets once your qualifying bet has been settled.

18+, new Ladbrokes online UK + IRE customers only | Paypal and certain deposit types and bet types excluded | Min £5 bet to be made within 14 days of opening account at minimum odds of 1.5 (1/2) | On settlement of qualifying bet four £5 free bets will be received | Free bets are valid for four days on their sportsbook | Stake not returned | restrictions apply | T&Cs apply. | Please Gamble Responsibly

Go to Ladbrokes »

888Sport have come up with a fantastic Welcome Offer for new customers - Bet £10 Get £30 and a £10 Casino Bonus

When you register for a new online sports betting account with 888sport through, you can claim £30 in 888 sport free bets and a £10 Casino Bonus by simply making a first bet of £10 or more at odds of 1/2 or greater.

  • New Players Only
  • Minimum deposit of £10 using deposit code 30F
  • A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market
  • Minimum odds of 1/2 (1.5)
  • Free bets credited upon qualifying bet settlement and expire after 7 days
  • Free bet stakes not included in returns
  • Casino Bonus must be claimed within 7 days
  • To withdraw bonus/related wins, wager bonus amount x40 within 14 days
  • Wagering req. vary by game
  • Withdrawal restrictions
  • 18+, Full T&C’s apply
Go to 888Sport »

Betfred are a household name within the betting industry and are now offering you the chance to get some of best betting odds online with the latest Betfred free bet offer - Bet £10 Get £50 in free bets.

Use the links on to go to the Betfred website and register an account with them, just don't forget to use the either promo code SUMMER50  to be eligible for this offer.

Bet 10 Get 50 Sign-Up Offer Key Terms and Conditions:

  • New customers only.
  • First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement.
  • 7-day expiry. Eligibility & payment exclusions apply.
  • Full T&Cs apply.
  • 18+

Please see the Betfred website for full details of the terms and conditions.

Go to Betfred »

Open a new Sportingbet account and get a sign-up bonus that gives you a Sportingbet £10 Free Bet if your first bet on the site is a loser.

Deposit at least £10 and place a first bet of up to £10 at odds of at least 1/1 (2.0) in order to qualify for this welcome offer. If your bet doesn't go your way and loses, you can then claim a free bet of up to £10 to use on the Sportingbet sportsbook.

Players must:

  • Be 18+
  • Be located in the United Kingdom
  • Be a new player with;
  • Arrive at via the page advertising this promotion and
  • register during the Promotional Period.
Go to Sportingbet »

Register for a new bwin sports betting account, make an opening deposit of up to £20 or more and place a sports bet of up to £10

If the bet turns out to be a losing bet then you can still claim up to £20 back in the form of a free bet as a Bwin Back up bet Sign-Up Offer.

  • New Customers Only. Aged 18+
  • Sign up and make an initial minimum deposit of £10 not using Skrill, Neteller, Entropay or PayPal.
  • Place a bet of min £10 and max £20 in the sportsbook section of the site at odds of 1/1 (2.0) or greater to qualify. This has to be on any sport but horse racing and an acca of at least three legs.
  • If your bet loses, receive up to £20 back as a FreeBet.
  • Your free Bet must be used within 7 days.
Go to Bwin »
Leo Vegas

LeoVegas have already made a major splash as award-winning online casino operators but they have now made the move to the online sports betting world. The £100 Leo Vegas welcome offer gives customers the chance to claim up to £100 extra winnings on their first sport bet.

They have an excellent welcome offer that can see you benefit from a 100% profit boost with maximum extra winnings of £100.

  1. Use the links on our site and then register with LeoVegas with minimum deposit of £10 but not using Skrill or Neteller.
  2. Within 30 days of registering, place qualifying bet.
  3. Maximum bet is £10, has to be made on your mobile and be an in-play selection
  4. Tick the Profit Boost box at the bottom of the betslip
  5. Odds on your betting slip will be doubled.
  6. Maximum extra winnings £100.
  7. System and each/way bets not valid.

T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+


Go to Leo Vegas »

A reputable brand in the casino world, Grosvenor have now turned their attentions to the online sports betting side of things. They have developed a sportsbook that is extensive as any boasted by the established big names and have a fantastic sign-up offer for new customers.

Sign-up with Grosvenor today and you can get Double The Odds on your first bet!

  • This offer is only valid for new customers and existing customers are not eligible.
  • Only bets in the sportsbook count.
  • The maximum total stake is £10 which can be made up of a £10 win bet or a £5 each way bet.
  • If the first bet is for less than £10 odds are doubled for the matched smaller amount.
  • Additional winnings are paid in the form of betting funds.
  • Once a new account is opened a customer has 60 days to take advantage of this price boost.
Go to Grosvenor »

Types of Free Bets

Bookmaker free bet offers can be categorised as follows:

  • Deposit from new customers
  • Non-deposit for all customers
  • Event specific
  • Mobile Specific
  • Enhanced odds

All the leading online major bookmakers are competing in this area. Much of the advertising activity centres on major soccer matches in the Premier League and Champions League that are televised live. The new model targets a customer watching a football match in a social environment with the desire and technology to place a bet in-play. Fun and engagement are the latest buzzwords reflected in the following types of free bet:

Deposit Free Bets

This type of free bet is generally specifically on offer for new customers who must make a deposit. Usually stringent terms and conditions apply and it really is a case of not ignoring the small print. Any deviation from the documented procedure will result in the free deposit bet being invalid. Generally the amount will correspond to the initial deposit and there is a range of allowable funding of the new account from a minimum to a maximum.

No Deposit Free Bets

Non-deposit free bets are usually valid for new and existing customers. They are not dependent on funds being transferred into a betting account. These formats are much less widespread than the deposit specific type. The potential profit is hence much lower as the risk to the online bookmaker is higher. Betting margins mean turnover is paramount so the downside of easily achievable conditions is that non-deposit free bets are relatively low in value but can be utilised more often.

Event Specific Free Bets

The industry sector for these offers becomes more competitive for the major racing festivals and races and soccer tournaments. The quest for new and existing business is most intense during the Cheltenham Festival. This is the most popular meeting of the year and usually produces lucrative free bet promotions for the punter. The Grand National is the standalone race that generates most betting turnover but, surprisingly, free bets and promotions are actually reduced by the bookies for this event due to the nature of new customers being the householder, rather than the seasoned bettor, who will register and take the introductory funds but then never return again. The bookmaker ruthlessly regards this type of customer as "Low Value" and so can often withdraw the free bet for the Grand National event only. Specific live televised football matches in the Premier League and Champions League generate free bets and the soccer World Cup and European Championships both on a four year cycle lead to them being made available to new and existing customers.

Mobile Specific

More bets are now placed on mobile devices than on desktops so bookmakers are striving to get customers to use betting apps. All the major devices are covered and mobile versions can be accessed through a download or website link. However, only selected bookmaker apps are available on Google Play which does not allow all betting related applications. Some free bets are only available using the mobile version of a bookmaker’s betting products but they can be accessed through Android and iPhone.

Enhanced Odds

Live televised football matches generate enhanced odds because they attract large audiences including the casual and committed customers. Better odds are often associated with :

  1. a player to score
  2. a player to score and his team to win
  3. one team to win and both teams to score

These offers are often only available during a limited amount of time and staking restrictions apply. Double and treble odds are offered for specific events to take place such as a goal early in a match or a headed goal.  Bets are void if a player named for the purposes of enhanced odds does not play.

The Free Bet Journey

The following tick list should be worked through in order to complete the free bet journey:

  1. Identify a free bet
  2. Open an account
  3. Specify the bonus code if applicable
  4. Deposit funds
  5. Place qualifying bet
  6. Claim bonus
  7. Calculate staking and odds for counter bets
  8. Place counter matched bets
  9. Complete turnover requirement
  10. Withdraw funds 

Bookmakers compete for new customers and try to keep existing customers by offering free bets. Dedicated websites highlight the best offers with banners and affiliate links to online operators. Bonus and promotional codes are used by these sites to ensure they can claim commission for converting new customers. The affiliate area is now well developed but free bets are increasingly taking over from content in establishing the links between affiliate and bookmaker. Other sites document the journey that customers take from being attracted by a free bet offer to placing a bet and maximising winnings or minimising losses.

Current Trends with Free bets

Betting is now a type of commerce that is being increasingly conducted online. Engagement is constantly evolving with a shift away from the desktop to mobile and tablet devices. There is also a greater emphasis on live sport and more spontaneous betting, especially on football. In 2015 75% of bets taken by one of the biggest names in the industry were football related.

Branding is important when customers are considering opening a new account. The niche is dominated by a small number of leading brands who are competing with less well established operators. The sector is becoming consolidated with some major mergers pending which will spread costs and allow more of the budget to be spent on free bets. William Hill is seen as the most trustworthy operator in the UK. Advertising improves brand awareness and Paddy Power are particularly strong in this area. Both these companies offer free bets to new customers.

Customer loyalty is fundamental to business success and online betting is massively competitive. The key factors in choosing which online bookmakers to engage with were recently highlighted in a prominent Horse Racing paper with reference to research conducted in this sector. The most important factors were identified as follows:

  • Free bet offers: 46%
  • Brand reputation: 37%
  • Best odds: 27%
  • Quality of website: 25%
  • Others

The majority of mobile customers have more than one account. However, 38% of existing account holders have the propensity to open one more account. That suggests there is still scope for growth and justifies the cost and investment of offering free bets. Marketing has a key role to play and bookmakers spend millions on promoting free bets on television and in the national and betting specific Press. Most national newspapers have collaborations with bookmakers.

The attractiveness of one particular sport is linked to the scope for live betting and event-specific free bet offers. Football bets and to a lesser degree other free bets on sports like tennis, cricket and both codes of rugby can take advantage of the limited nature of the live horse racing product. In an admittedly limited survey using a site that highlights free bets about four times as many were associated with football than racing. The offline market is centred less around racing and more about free bets on football and numbers games, lotteries and Fixed Odds Betting Terminals. Free sports bets are prevalent in the online market.

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