£60 Free Bets: The Ideal Amount for UK Bookmakers

Welcome offers from bookmakers are a popular method of acquiring new customers in the UK. A new customer may often find that one bookmaker has an incentive offering 100+ pounds in bonuses while a different site offers only 10 pounds in free bets as an incentive to join. Is 60 pounds the perfect size for a free bet offer? The answer is yes, and here's why.

Perfect for the Job

Bookmakers offering a new customer free bets as part of their welcome offer will find that offers with too low an amount won't appeal to seasoned bettors. Most UK bookmakers offer their new customers a minimum £10 free bet, which are very often not even worth the effort of use. At the other extreme are too-high stakes offers. These will often be associated with a "bonus horse" event that has some very strict terms and conditions attached to it, rendering it virtually impossible to withdraw any of the associated funds from the account. A £60 free bet on the other hand is often a good compromise between the two.

For the punter, the size of the free bet at £60 is enough to provide for real betting opportunities on several different betting markets. It can also be placed on one longer accumulator if you so choose, without necessarily having to wager your own cash.

Reasonable Requirements

Bookmakers tend to have more reasonable wagering requirements when offering £60 free bets. Expect a 1x turnover on your free bet plus a minimum odds requirement of at least 1/2 (1.5). This is a common wagering requirement among many reputable bookmakers in the UK. This will also compare favorably with bookies offering both smaller and larger free bets.

Take Advantage of Conversion Opportunities

With careful planning, you can typically convert a £60 free bet into around £40 – £50 worth of cash value in your betting account. This is money that you can usually withdraw directly to your bank account, or at least place bets with. The bookmaker's withdrawal restrictions will apply to this converted cash value as if it was your own money, of course.

At the lower end of the range, the smaller the free bet amount the more effort it takes to get the bookmaker to convert that free bet to cash value and this becomes a pointless exercise when the free bet is less than £10. At the other end of the range, the larger the free bet the more stringent the wagering requirements the bookmaker may apply and this often means you will never see this converted cash value.

A Competitive Offer

In this competitive market, a £60 free bet shows a bookmaker is confident in its product and willing to offer real value upfront to acquire new customers. Offers that are too generous can often seem gimmicky, as experienced bettors will know a bookmaker must be doing something wrong if they are willing to give away too much free money. Offers that are too low are unlikely to be of interest to any new customers, and may even actively put them off by making it seem the bookmaker has nothing to offer.