Free Bet Guides

Free bets and welcome bonuses are a very popular means by which bookmakers attract new customers. Most free bets are only valid for new account holders and this means that in many cases free bets are not made available to existing customers. However, a host of betting offers and specials are available to existing customers, and can be found on our Betting Offers page.

Welcome bonuses and free bets come in many forms, but generally speaking they provide something free for new customers. These concessions come in the form of Matched free bets, No deposit free bets and risk-free bets.

It is fair to say that some of the most attractive free bet offers have restrictive Terms and Conditions which make it difficult to take advantage of the offers. The limiting rules may come in the form of having to bet a certain turnover in order to receive the full benefit of the offer. This could also mean having to place a certain number of bets before the account balance is adjusted to take into account the value of the free bet.

Our Free Bets and Betting Guides

What Are Free Bets  All you need to know about the free bets offered by online bookmakers, from the basics, the thinking behind bookmakers offering new customers free bets and our one minute video demonstrating how allows you to take advantage of the best and biggest free bets and welcome bonuses available.

Matched Free Bets - One of the most popular type of free bets offered by bookmakers is the matched free bet. This guide tells you how it all works and the advantages of a matched free bet.

No Deposit Free Bets The holy grail of free bets, this guide features our video highlighting how a no deposit free bet works and why it’s undoubtedly the most popular type of free bet offered by bookmakers.

Formatted Free Bets Guide - Everything you need to know about how formatted free bets work. Includes conditions and examples.

Qualifying Free Bets - Our Qualifying Free Bets guide tells you how these free bets work.

How To Win On Football - Football accounts for approximately half of all online betting, and our guide offers you the best advice to make football pay. Our guide features detailed descriptions of the most popular betting markets and the best and worst betting markets for making profit.

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How To Win On Horse Racing - Horse Racing is the most traditional betting sport, and still accounts for a significant proportion of online betting. Our guide highlights the different types of racing, the best and worst racing betting markets to make the bookmakers pay, price factors and much more.

How To Win On Tennis - Tennis is fast becoming a major player in the sports betting arena, particularly in-running betting. Our guide features a glossary of the major tennis events, including the four Grand Slams, the best way to make profit punting on tennis and player statistics.

How To Win On Golf - Golf is a highly popular betting sport and there are now tournaments to bet on for 50 weeks of the year. We guide you through the main-events, the majors, the best golfing markets and key factors such as player statistics which will help you make money betting on Golf.

How To Win On Cricket - From top batsman to first innings lead, our guide highlights the variety of betting markets now available to bettors of cricket.

How To Win On Darts - We guide you through the best and worst betting markets available on darts and highlight the major events on the darts calendar.

How To Win On Snooker - From ranking events to the players tour championship, our guide tells you all you need to know about betting on snooker. Following our guide of the best snooker markets will see an increase in your punting wallet.

Objectives of the Guides

The guides are designed to highlight the different types of free bets offered by the bookmakers. The guides also highlight the general rules that have to be followed in order to receive the free bet. The purpose of this part of the free bets section is not to list specific offers as this is covered in a different area of the site. The guidelines are written in general terms and cover the types of offer that are made available to new customers.

Nearly all the major bookmakers promote free bets or welcome bonuses by advertising in the Racing Post or running television campaigns but sites like our act as a type of free bets comparison site by listing as many sites in the sports secotor as possible and showing the bookmakers who offer incentives on those sports markets. The cost of advertising in this way is high so clearly the operators believe they can increase turnover and profitability with their concessions. The number of free bets available at any time can make it hard to monitor what is available at any time. There are now services which will email customers with free bet offers and instructions in order to benefit from them.

Free Bets on Bookmaker Websites

Free bets are also promoted prominently on bookmaker websites, usually on the Home Page. There is usually a link to follow in order to see the specific conditions of the offer. The more restrictive rules are usualy listed in relatively small print below the main headline. The bookmakers can't afford to be too generous and the Terms and Conditions are clearly written so there is no room for ambiguity or doubt in terms of what is being offered.

Every free bet is subject to some form of measurement of its effect. Analyst employed by the bookmakers will examine any increased level of business that is accrued when the offer is introduced. That explains why some bookmakers are constantly trying new things. When they hit on an idea that is good for business they will offer something similar on the evidence of what has worked in the past.

Bookmaker free bets is an area that is constantly changing and evolving. These guides provide general advice to help customers be aware of the type of concessions that are being made available in the betting market.

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