New Customer Opening Account Offers

18+, Ts & Cs Apply. New Customers Only.

What Are Free Bets

The main purpose of offering free bets is to attract business in the form of new accounts. This means that the majority of free bets are only available to new customers and do not apply for existing account holders. The leading bookmaking companies advertise their free bets in publications and newspapers but some will invest further and make potential customers aware of free bets through television advertising campaigns.

Our top recommended bookmakers for What are Free Bets
18+ New Customers Only. Terms & Conditions Apply. Please Gamble Responsibly

How to claim a Free Bet 

 

A new customer opens an account with a bookmaker and as a reward for doing that receives a free bet. This may come in the form of receiving stake money to place a bet without any risk of losing or another type of concession. The common feature of any free bet or concession is that the customer is allowed to place a wager and if that is a losing wager the customer is not liable for any losses.

If money is returned in the form of a winning free bet this does not include the stake money. That means that if a bettor uses a £10 Free Bet to bet on a 3/1 chance that wins he receives £30 in winnings not £40. Clearly if the returns from a free bet included the stake money the bookmaker would be giving away more than is commercially viable.

Most free bets have a time limit which means that the new customer has only until a certain date to use a free bet. For example, if a customer qualifies for a free bet he may only have 30 days from the date of qualifying to actually using the bet. After this date the customer is no longer able to use the free bet and qualification for such a concession no longer applies.

The qualification period for a free bet only applies once the qualifying bet has been settled. For example, if a company offers a free bet associated with bets on the top scorer in the Premier League the free bet qualifying period will only begin once bets on this event have been settled at the end of the season.

The Thinking Behind Free Bets

Virtually every bookmaker offers free bets to new account holders. Rarely you might see offers for existing customers and these are intended to reward loyalty and prevent bettors from taking their custom elsewhere.

Online bookmaking is now a very competitive business. Before the onset of the internet the UK bookmaking market was dominated by three large firms,

Modern technology has now made it relatively easy to set up a website for taking bets.

As with most internet businesses, online gambling is now a global concern. Online betting is still dominated by firms that have their origins in the UK but many firms have entered the market from Europe and more further afield. The range of sports and markets on offer is now much more substantial than before the onset of online gaming.

Bookmaking firms now also compete in the area of in-running or live betting. This is betting on an event once it has started and is particularly popular with football. There seems no limit to the ingenuity of bookmakers in providing live betting odds for an increasing number of sports and markets.

It would be probably difficult to accurately assess the number of online bookmakers on the internet. Using a search engine with the term ‘online bookmaker’ would produce many pages of results. There are now many websites that produce bookmaker reviews. Sites are judged in terms of usability, scope of bets and quality of customer service.

In any review, the free bets that are available at a particular time are listed and assessed. Regular free bets are now a substantial selling point for online bookmakers and that is why all of them offer some type of incentive for bettors to open accounts with them.

Types of free bet

Across the whole range of free bets there are generally four types and these will be explained in more detail in further articles.

Simply put these concessions come in the form of:

  • Matched free bets
  • No deposit free bets
  • Formatted free bets
  • Qualifying free bets

The various types of free bets have different features and qualifying criteria. Due to the nature of the offers some free bets are more attractive than others. It is quite rare to come across a pure free bet when a customer receives an amount of money to stake without any potential loss.

Indeed the qualifying procedure behind some free bets is so stringent that very few customers can take advantage of the concessions. These offers are no more than marketing ploys and in some cases they can be counter-productive. The bookmaking companies are obviously very careful to describe the rules in their Terms and Conditions but the finer details are not highlighted in their adverts.

Bet365 - Full Time Result - Enhanced Prices

This Bet365 offer gives you the option of taking an enhanced price on the full time result of a game for selected matches only applies to games being played in the English competitions, Champions League and Europa League.

Risk Free 20 Football

New Paddy Power customers can receive their stake back in cash up to a maximum of £20 if their first qualifying bet on the sportsbook is a loser.

New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your first bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply.
Risk Free 20 Racing

New Paddy Power customers can place an initial qualifying bet on the sportsbook and will receive a refund in cash (up to a maximum of £20) if it is a loser.

New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your first bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply.
 Black Friday - Bet £10 Get £40 in free bets Racing

Register a new account using the promo code 'Racing' and after placing a qualifying bet of £10, you will receive £40 in free bets.

New Customers only - £10 minimum deposit using promo code "RACING" - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full Ts & Cs.
Black Friday Offer - Bet £10 Get £40 in free bets Football

New 888sport customers can receive a total of £40 on free bets if registering a new account and placing a qualifying bet of £10 on a sports market.

New Customers only - £10 minimum deposit using promo code "FOOTBALL" - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&Cs apply.
Bet £10 on Racing and Get £30 Bonus + £10 Casino Bonus

New Unibet customers placing a £10 qualifying bet can receive a £30 Racing Bonus and £10 Casino Bonus. valid for seven days.

New customers only. 18+, BeGambleAware.org. Min deposit £10. Once your £10 qualifying bet is settled £30 Racing bonus will be triggered. Wagering requirements: Racing 1x, odds of 2.00 minimum (1/1) for each bet placed. £10 Casino Bonus, 35x. Only one bonus can be used at a time. Racing bonus must be wagered before using the Casino bonus, unless the Racing bonus has been forfeited. Bonus will expire after 7 days of opt-in.
Advent Calendar 11th-15th December

Unibet customers can get their hands on some great promotions when visiting the Unibet Advent Calendar page with everything from free bet offers to profit boosts.

Get yourself ready for Christmas by visiting the Unibet Advent Calendar page. There are plenty of promotions including free bets, profit boosts, mini-missions and more! T&Cs apply, BeGambleAware.org
PADDY POWER FANTASY – GET UP TO £20 BACK AS CASH

New customers can receive a refund of up to £20 in cash on their first Paddy Power Fantasy entry.

New Customer offer, min £5 deposit via Credit/Debit Card or Paypal. Your qualifying entry will be your first settled paid entry. No refund will be applied if you finish in the prize positions. Refunds will be processed within 48 hours after the contest has settled. Max £20 refund. T&Cs apply.
Get 6 x £5 FREE BET, for Each of Saturday’s PL fixtures

New customers at 888sport who bet £10 can receive a free bet of £5 for each of this Saturday's Premier League games

New customers only • £10 deposit using promo code • Minimum stake £10 at odds of 1/2 (1.5) • Free bets credited upon qualifying bet settlement and expire after 7 days • Free bet stakes not included in returns • Deposit balance is available for withdrawal at any time. withdrawal restrictions & full full T&Cs apply
Bet £5 get £30 Horse Racing Welcome Offer

New BetVictor customers wagering £5 receive three £10 free bets - one for any horse race, one for their Lengthen the Odds market and another for any virtual racing market.

New Customers Only. Deposit and bet £5 on Horse Racing at odds of 2.00 or greater within 7 days of registration; excludes cashed out bets. Get 3x £10 Free Bets, for set events only, at odds of 2.00+ expires in 7 days. Credit/Debit Card deposits only. Geo Restrictions apply.  T&C's apply. Please Gamble Responsibly
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