How to Bet on Football
Football accounts for approximately half of all online betting by turnover and considerably more by number of bets. In the traditional off-course betting countries, most notably Great Britain, for many years horse racing was the staple diet for betting office regulars.
With the onset of the internet and more sports orientated bookmakers football has taken over as the most popular betting sport. This trend has been furthered by the amount of football that is now televised live. Dedicated sports channels show matches from numerous leagues and rarely is there an evening when in-play betting on football is not available.
A glance at Betfair shows that it is now possible to bet on football from almost forty countries. Some online sportsbooks include odds for even more countries. Within each country several leagues are available for betting. For some countries it is possible to bet on the 9th level of domestic football.
The English Premier League is the most watched league in the world on television and that is reflected in the amount of betting turnover on English football matches. For several years ago now bookmakers have been allowed to advertise on commercial television in Britain. The leading operators advertise their latest prices during the commercial breaks.
The next most popular betting leagues are those in mainland Europe. The main leagues in Spain, Germany, Italy and France are not as popular for betting as the English Premier league but they still account for a decent proportion of turnover. The Champions League is a significant midweek football betting attracltion. Every four summers there is a massive injection of business when the World Cup takes place with all the games shown live on television all over the world.
Most Popular Markets
The most basic bet on a football match is the 1X2 which is a bet on either a home win, draw or away win. Not much more than 20 years ago singles betting was restricted to Cup ties, internationals and any match televised live.
Most bettors like to bet on something to happen rather than not happen. This is why bets on goals in a match are very popular, though the odds reflect this trend. In the exchange model any bet on more than a certain number of goals to be scored requires a counter bet on this not to happen.
Football more than any other sport is characterised by tribal support for a team. Supporters like to bet on their teams to win or a certain player to score a goal, either as the first goalscorer or to score at any time. Correct score betting also generates plenty of interest, in addition to a combination of the correct score and the player to score the first goal which is known as a Scorecast.
Football Free Bets
When registering for a new online sports betting account with any bookmaker on the Internet, you’ll qualify for football free bets. The terms and conditions attached to these offers vary greatly from fairly simple and uncomplicated to complex. Through the FREEbets.org.uk pages you will find independent bookmaker reviews highlighting these terms and conditions, so that there are no hidden surprises when registering for your new account.
Best Football Betting Markets
Bettors have more of an edge in several football betting markets. The percentage profit margins still work in favour of the bookmakers but the low margin bets with a small number of possible outcomes are the ones that punters should focus on if they would like to win at betting on football.
There are only three possible outcomes, a win for the home side, a draw and a win for the away side. Across all leagues about 28% of matches end in draws and this is reflected in the price for the draw. This option is the least popular of the three as gamblers prefer to bet on a decisive result rather than a stalemate though there are higher odds.
Asian Handicap prices are set so there is an even probability of two outcomes happening. In effect a handicap is a head start for an underdog. If a match is not evenly matched and there is a short priced favourite Asian Handicaps are designed to attract two-way business.
Handicaps are expressed in terms of goals or parts of goals. For example, the Asian Handicap for a match that involves a strongly fancied team would be expressed as Team -1.5. If the Team wins by two clear goals this is a winning trade. If the Team wins by one clear goal, draws or loses the match this is a losing trade.
Both Teams to Score
When two sides who regularly both score and concede face each other, a bet on both teams to score is one that can be considered. Obviously not a bet to make when a team has a good defensive record or there is a team struggling to score goals.
Home and away scoring records should also be considered. There is a direct relationship between how many times both teams score and the number of times that happens for respective home and away teams. Bookmakers can refer to these statistics but they seem to underestimate the chances of both teams scoring in a match.