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Politics - Bookmaker Free Bets and Sign-Up Offers

The nature of politics these days means that it can almost be as exciting as sport. The competitive, tribal nature sees people engrossed in all the latest happenings of the political world and betting on politics has certainly become very popular indeed. With odds readily available on not only UK-based elections but also across Europe and of course the United States, there's a huge amounts of market that you can use your politics free bets on. gives you the lowdown on all you need to know when it comes to betting on politics.

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Political Betting Markets

Away from sporting events, political betting probably provides the greatest betting potential all year round. That was definitely the case in 2022 as we saw not just a new Conservative leader and Prime Minister elected but but also a budget that left the markets in chaos. All of that provided us with plenty to bet on and was followed by a new market being formed to see who would be the new Onservative Leader should the current Prime Minister, Liz Truss, be replaced. 2022 saw huge political activity throughout the world with events taking place that have not been witnessed for decades.

There are always several political betting markets that you can try your luck on. Here's a list of markets you can bet on at present:

  • Who will be the next Prime Minister?
  • Who is going to be the next leader of each of the main UK political parties?
  • Who will win the 2024 US Election?
  • What are the odds on the UK rejoining the the EU before 2026?

When it comes to ante-post betting, politics is a perfect subject to bet on. The odds will fluctuate because a lot can happen in the political world. Election periods are of course a time when betting on politics is at it's most popular and the markets on the overall winner of an election are the obvious big betting opportunities.

In the UK this is the Most Seats market although it varies by nation such as the USA where the system is different and you would instead be betting on the individual winner of the Presidential election. Aside from elections in which either prime minister's or president's are elected, you can also bet on party leadership elections, mayoral elections, referendum results or a host of political specials such as whether or not Donald Trump will complete his first term in office.

UK General Election Betting

For UK based punters, General Elections are like the World Cup of politics. During election periods, coverage of the event is virtually inescapable and the bookmakers have quickly realised the vast potential of cashing in on the fever. The most seats market will largely revolve around the two major political UK parties. Realistically speaking, only the Conservatives or the Labour party have a significant chance of winning an overall majority and using your free bet on any other party would be a bit of a long shot. Betting on the number of seats a particular party will win is also another popular market and this varies depending on the party.

The Conservatives for example currently hold more seats than any other party with a comfortable majority. You can bet on who when the next General Election will be held and who will win it. Not just that though but you can bet on how many seats each party will win and also individual betting on most constituencies. Of course, you can also place bets on whether the smaller parties with little or no current representation in the House of Commons will win the most seats in the next General Election though the odds aren't always that great. For example, 66/1 on the Liberal Democrats winning the most seats at the next General Election is no value at all.

The depth in which the bookies' go to with regards to political betting these days is perhaps best demonstrated by the fact you can now bet on individual constituency results. So if you've got some local knowledge with regards to what's going on in your area, this is a good market to bet on. When it comes to General Elections, there really is so much that you can bet on that it almost puts football betting markets to shame! You can bet on the next Minister to leave cabinet so betting is in play every day in that market.

Other possible markets to use your politics free bets on include:

  • No Overall Majority
  • Turnout percentage
  • Number of seats won by each party
  • Vote percentage
  • SNP to win every Scottish seat
  • Size of winning majority

Other Elections

It's also possible to place bets on other elections held around the world. This includes the USA where you can bet on who the Republican and Democrat candidates will be for the 2024 Election. With President Biden not being the youngest politician out there, it's perhaps not surprising that Vice President Kamala Harris is the favourite with several bookmakers to become President in 2024. Third favourite at the moment is Donald Trump, could he really return to the White House? There's never been a female US President, however the second favourite to be the Republican candidate in 2024 is Nikki Haley, so it could be an all-female battle for the White House.

Scottish Independence Betting

Another popular market in the world of political betting in the UK is the rather thorny issue of Scottish Independence. Scots were granted greater devolved power in 1997 but since the rise of the Scottish National Party, their has been been a growing clamour for an independent Scotland and with the SNP the dominant political party north of the border, this issue does not look like going away anytime soon. There has already been a referendum held in 2014 where the vote for Scotland to remain as part of the United Kingdom (the No to independence vote) won by 55.3% to the 44.7% obtained by the yes vote.

However after Brexit, the SNP leader Nicola Sturgeon has signalled her intentions to hold another referendum despite the 2014 referendum being described a 'once in a generation opportunity'. With regards to Scottish Independence, you can currently bet on the year of the next referendum as well as whether or not Scotland will vote for independence before 2024.

Should I follow the polls?

Opinion polls are away of looking at the overall popularity of a candidate or party and are carried out regularly by various different organisations. The bookmakers will generally be in keeping with the latest polls and their odds will reflect this but we should issue a caution that the pollsters do get things wrong! In recent years this has actually been a bit of a trend in the big elections in the West.

The first of which came during the 2015 UK General Election, when most pollsters had anticipated a very tight result with virtually nothing separating the Conservatives and Labour and the prospect of another Coalition government was very likely. However as it transpired, the actual results were very different with the Conservatives performing much better than anticipated as they won an overall majority. When it came to the 2019 General Election, it was again a surprise result. The opinion polls didn't predict a high Tory majority and there were gasps when the exit poll result was announced on election night.

In the UK's referendum on their membership of the European Union aka 'Brexit' the majority of polling once more was wrong as the leave vote somewhat surprisingly won and the same can also be said for Donald Trump's triumph in the 2016 US Presidential Election.

The businessman was a complete political outsider when he announced his campaign in 2015, he was priced at 25-1 to succeed Barack Obama as president. However momentum grew as his campaign wore on and as I'm sure you're well aware, Trump ended up defeating Hilary Clinton to become the US president. Closer to home, Jeremy Corbyn was priced way out at 200-1 to win the Labour party leadership contest in 2015 but the veteran left-wing candidate did indeed end up succeeding Ed Milliband. He was also expected to get widely trounced in the 2017 General Election but instead under his stewardship, Labour increased their share of the vote by 9.6%, winning 30 seats and forcing a hung-parliament in the process.

In politics the outsider can often triumph against the odds, so there is certainly value to be found out there. Polls are essentially just people's opinion on the day they have been asked and given they are usually conducted within a relatively small sample scale, their figures cannot be treated as gospel. They are however a good overall gauge for popularity and should certainly not be entirely dismissed when using your politics free bets. Big polling websites include YouGov and Ipsos MORI whilst newspapers will also carry out their own polling research amongst their readers.

The Impact of the Media on Political Betting

Much like with sport, media outlets and broadcasters will dedicated an awful lot of time and effort in to covering the latest news to all things politics related. Political stories will often lead the news agenda and this is even more so the case during the time of an election. With such vast amounts of information readily available, punters are able to ascertain the public mood and make a judgement over how well a politician or party may be faring. Whilst broadcasters must follow strict rules over impartiality and remaining neutral when it comes to politics, newspapers can openly endorse political parties.

For example in the UK, the Daily Mail has always supported the Conservative Party whilst the Daily Mirror has aligned itself to the Labour Party. Therefore when you're looking to the news for a guide in how the political landscape is shaping up, it's perhaps wise to remain slightly objective and to not be sucked in by bias when you're betting on politics.

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