Last Updated : September 7, 2017
Grosvenor New Customer Welcome Offer - Double The Odds
Grosvenor are historically casino operators, both in bricks and mortar premises and online. The site offers a substantial range of slots and a selection of table games. Customers at Grosvenor now have a sportsbook option with the operator making the move in to the online sports betting market.
This market is dominated by traditional UK retail betting brands and new entrants that don’t have betting offices but focus on internet sports betting, both on desktop computers and mobile devices. Grosvenor is a trusted name in gaming and now they are using that reputation to gain market share in sports betting.
Double The Odds
Grosvenor's welcome offer gives new customers twice the normal price for their first bet! Once a market is selected customers must specify 100% Odds Boost and the odds immediately double. At this point the stake is entered but only the first £10 activates the concession.
This promotion is subject to the following terms and conditions:
- This offer is only valid for new customers and existing customers are not eligible.
- Only bets in the sportsbook count.
- The maximum total stake is £10 which can be made up of a £10 win bet or a £5 each way bet.
- If the first bet is for less than £10 odds are doubled for the matched smaller amount.
- Additional winnings are paid in the form of betting funds.
- Once a new account is opened a customer has 60 days to take advantage of this price boost.
There are no specific odds restrictions for this offer so in theory it could be worth £1,000 for a £10 bet at 100/1. However, customers must still place a winning bet. The amount that can be won in the form of free betting funds is still odds dependent. If a new customer places a bet at Evens the price boost is worth £10. This concession is not a free bet as such because it involves some risk. It can be turned into a risk free bet by matching the bet on a betting exchange. The process involves placing a back bet at double the odds in the sportsbook and laying the same bet at the regular odds with a betting exchange. The risk can be reduced by underlaying the bet which means there is either a small loss if the bet loses or a profit of about one half the back bet return if the bet wins. Other online bookmakers offer far more lucrative free bets and bonuses to new customers. However, the Grosvenor Sportsbook welcome offer is transparent and easily achievable. There are no staking and odds requirements and bets can be placed on any sport in the sportsbook. Even so the welcome offer is unlikely to persuade potential customers to open an account. It looks more like a gesture and something to highlight in the new sportsbook.
The sportsbook at Grosvenor is a new addition to the company’s portfolio. The Double The Odds offer is the only existing promotion related to the sportsbook. The operator is mainly a casino and casino players can take advantage of several generous concessions. The thinking could be to maintain the loyalty of existing casino players who then might place bets in the sportsbook. The full range of casino promotions is valid for new and existing customers. They take the form of welcome bonuses and time sensitive offers related to specific games. Existing customers are credited with funds through a monthly reload concession. In line with the sportsbook new customer offer the amounts are modest but the benefits are achievable. Grosvenor offers enhanced accas and football price boosts. The enhanced multiple bets generally consist of three football teams to win their matches with the accumulated odds boosted by about 12%. For example customers could back Chelsea, Southampton and Everton to win their fixtures on the first day of the 2017/18 English Premier League season at 5/2 when the regular quoted odds for the treble were 9/4. Grosvenor also offers enhanced odds for a named player to score the first goal in matches in the English Premier League. Other companies offer similar price boosts at bigger prices but for limited stakes. One negative for the site is that customers who bet on horse racing and greyhounds are not offered Best Odds Guaranteed which is standard for several other UK based online firms.
Sports, Leagues And Markets
There are betting markets for 14 sports at Grosvenor and they are all popular betting sports in the UK. The company are clearly targeting UK based sports bettors who are more likely to be familiar with the name due to the physical and online casinos. At the time of writing about 95% of the bets were for football. Horse racing is the first sport on the Sports menu followed by football. The most popular betting markets are displayed in a separate menu. These markets are for events and league and the English Premier League and Championship account for most with bets. The focus on football clearly shows the market Grosvenor Casinos would like to enter. About half of online sports are for football but football accounts for the vast majority of markets on the site. The three most bet on leagues involve football and the next events in the Popular list are for golf and cricket which are major betting sports in the UK. Customers with Grosvenor can bet in-play and the site lists live betting events on a calendar for football, tennis, cricket golf and basketball. The number of live markets is limited and other firms provide many more. A calendar lists the upcoming events in time slots for the current day but live events on subsequent days are not shown on the calendar. There is no live streaming of sporting events in the Grosvenor Sportsbook. The English Premier League is the most popular betting league in the world. Grosvenor offers more markets on the league than any other. The match and total goals odds are shown for each match on the Premiere League page. There is a link to the related markets which can total over 250. No UK betting operator provides more markets for an individual football fixture. Some only provide about 100 so Grosvenor Casinos leads the market with two and half times more. All the usual regular football markets are included. However, there are some unique markets for the major matches in the sport such as player specials, goals and cards and match events.
The betting margin for the 90 minutes result in a football match which can be a home win, draw and away win is about 105%. The betting margin in a tennis match market in which one player is eliminated and one progresses and is therefore a two-way is also 105%. The football three way margin is much lower than the average while the tennis percentage is typical of margins for the sport across the industry.
Shrewd gamblers will have noticed that Grosvenor are very competitive in terms of their odds for football in general and the Premier League in particular. This is a massive benefit and compensates for the lack of free bets and bonuses. If this operator begins to advertise this would be a major selling point. Multiple bets on matches in the Premier League are very popular. A three team accumulator involving three teams at 4/7 pays 2.71/1 while the same bet at odds of 8/13 pays 3.25/1. This difference alone makes Grosvenor Casinos a good choice for players looking to open an additional sportsbook account.
Grosvenor are licensed and regulated by the UK Gambling Commission. The casinos are located in the UK so the brand is familiar to casino bettors. The target market for the sportsbook is the UK and the operator is trying to build on their reputation in the sportsbook. The parent company is Rank Leisure Holdings Ltd and its brands include Mecca Bingo, Rank Interactive and Grosvenor Casinos. The company also operates casinos in Belgium and Spain but the UK is the main market.
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