Last Updated : August 25, 2017
Black Type Welcome Offer - Bet £10 Get £10
Black Type pride themselves on a no-nonsense approach to sports betting, focussing on giving their customers the best possible odds with minimal fuss. They're going back to basics and are also offering customers a fantastic Bet £10 Get £10 sign-up offer. The Black Type new customer offer is subject to the following terms and conditions:
- New customers only are eligible and existing customers cannot take part.
- A qualifying bet must be placed with a stake of at least £10.
- The bet must be at odds of Evens (2.0) and the bet must lose.
- The qualifying bet must be a single and multiples are not valid.
- The free bet of £5 will be credited in the first 24 hours after the bet has been settled.
- The free bet must be used within 14 days of it being credited.
- The free bet stake will not be included in any winnings that accrue.
- The casino bonus of £5 is subject to turnover and staking requirements.
Claiming your Black Type Welcome Offer
Black Type's welcome offer for new customers comes in the form of Bet £10 Get £10 offer. This comprised of a casino bonus for £5 and an additional free bet on sports for the same amount if the qualifying bet does not win. The bonus on offer is minimal and it seems like a gesture to meet the expectations of potential new customers who are looking at free bets on offer from other sportsbooks. The new customer offer is rare in that it combines a casino and sportsbook bonus. Most other operators make a distinction between sport free bets and casino bonuses. It is possible to match the free bet and qualifying bet on a betting exchange to guarantee a small risk free profit of slightly less than £5. The amount of the free bet fits the ethos of Black Type which is to offer a traditional service without gimmicks.
The sportsbook free bet is for £5 which is the lowest free bet on the market. Potential account holders who look at the amount offered in the form of a free bet will look elsewhere. Black Type are looking to attract the more discerning gambler who sees odds and betting limits as more important than free bets. The company have made a brave claim and if they do restrict accounts they will receive negative reviews. Black Type are taking the more traditional approach to bookmaking by having confidence in their odds compilers and prices. In theory the company do not have the safety net of closing or restricting accounts. Black Type should attract more professionals rather than recreational players and that creates pressure and the need to issue accurate prices and minimise pricing errors. Having promised to take decent bets Black Type are being aggressive and taking a stand against closing accounts. This is a business decision and the company have identified a gap in the market. The odds on offer will be scrutinised and they must hold up. This is an admirable approach that suits price-sensitive bettors.
Black Type Promotions
Black Type offers new customers a casino bonus of 100% of the initial bet for between £10 and £100. In addition the operator offers two sports related concessions:
Best Odds Guaranteed ON UK Greyhounds
The BOG offer is related to horse racing and greyhound racing with other bookmakers but Black Type only make the promise for greyhounds. Customers with Black Type will get the best price available on races at dog meetings in the UK but not Ireland. BOG works by guaranteeing bettors the biggest of the early bird price and starting price. That means if a greyhound drifts in the betting customers with Black Type will have bets settled at the starting price.
Customers who use a betting exchange to lay bets to guarantee a profit or minimise a loss are familiar with the concept of cashing out bets. The process allows bettors to close bets before expiry to take advantage of advantageous price movements or to restrict the cost of odds that move against the bettor. However, Cash Out is restricted to selected sports and markets but the option will probably be available for more sports and leagues over time. Other internet firms offer Cash Out across far more sports and markets.
Black Type claim that they provide no gimmicks so they can offer competitive odds. Review sites and odds comparison sites mean there is no hiding place. If Black Type renege on their promises they will receive critical reviews. Discerning gamblers can compare odds using basic arithmetic so Black Type must deliver decent odds or their reputation could soon suffer. Trust is a big issue with bookmakers and the established UK brands have a good reputation. Black Type are entering a crowded market offering the following betting margins:
Here are typical match odds for a Premier League football match:
Manchester United v Leicester:
Home Win – 1/4
Draw – 9/2
Away Win – 13/1
These odds can be converted into percentages using the following calculation:
100 divided by ((1 divided by 4) plus 1) = 80%
100 divided by ((9 divided by 2) plus 1) = 18.18%
100 divided by ((13 divided by 1) plus 1) = 7.14% TOTAL = 105.32% MARGIN = 5.05%
This margin compares favourably with other football odds but the odds are not exceptional and by no means the best on the market.
Tennis is the second most popular global betting sport so margins are telling. Here is a sample for a two-way match winner market on the ATP Tour:
Steve Johnson v Kyle Edmund
Player 1 – 10/11
Player 2 – 10/11
These odds can be converted into percentages using the following calculation:
100 divided by ((10 divided by 11) plus 1) = 52.36%
100 divided by ((10 divided by 11) plus 1) = 52.36% TOTAL = 104.72% MARGIN = 4.72%
Tennis margins are not exceptional but others firm’s margins are less competitive. The overall betting margin at Black Type compensates for the lack of free bets and enhanced odds. Discerning bettors should be happy with betting margins at Black Type but maybe they have been slightly overstated.
Black Type covers 21 sports which is about average across internet bookmakers. Other firms offer many more but the main UK betting sports are covered. All the sports appear in a block menu and the most popular betting sports are displayed above the sports section. Football accounts for most sports bets and is the first option followed by racing, greyhounds, cricket, golf, tennis, rugby union and snooker which are the most popular sports for betting in the UK. In-play betting is now an important element of a sportsbook and some firms live stream events to registered customers. At the time of writing there were live events for football, tennis, volleyball, baseball and rugby union at Black Type. The number of live events across all sports is less than available on other sites and the number of markets is also relatively small. The number of pre-match markets is also low compared to other sites. Some firms offer over 100 markets related to the winner of a football match and Black Type offer no more than 33. The same observation applies to tennis matches so overall the range of leagues and markets is relatively limited.
About Black Type
Black Type is a new online sportsbook and casino based in London. The site is run by FBS Technology and regulated by the UK Gambling Commission. The target market is the UK and the sports on offer include the main British betting sports. Black Type are promoting their operation based on traditional bookmaking and taking bets with fewer restrictions than their competitors. Black Type have promised to take bets at any price with a liability of up to £500. It is common when placing a bet online to be allowed only small stakes and this strategy is justified as a trading decision. Many punters have their bets restricted to a nominal amount but Black Type have announced that substantial bets will be taken. The company are trying to establish a niche position by accepting bets at advertised prices. In theory bets of more than pennies will be accepted when your putting some money on the Gee-Gee's. The closure of accounts has been identified as a problem in the online betting industry. Some bookmakers are clearly not interested in business from winning punters and close or restrict accounts to minimal stakes. Black Type will not offer the common gimmicks of Best Odds Guaranteed and inflated odds but trade their advertised odds and allow their customers to place high stakes bets. Black Type promise to honour minimum bets.
Betting margins are transparent and quantifiable. Black Type offers decent odds but they are not exceptional. The promise not to restrict accounts is not measurable in numerical terms. This is a guarantee that can only be tested in real time situations. There is an opening for traditional trading and if Black Type delivers on the promises the operator can gain some market share in a crowded market. Black Type has an iOS app which offers betting on the move but ultimately the odds will count for most.
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